The what
I’m a freelance creator of content for blogs and social media, to help small and medium-sized brands tell their stories in ways that customers will want to do something.
The why
Ultimately the aim is to help grow your brand, to sell more of whatever your product or service is.
Remarkable content will produce feelings. Indifference is your enemy in every aspect of your business. People are feeling creatures, that’s why we remember emotions.
We remember remarkable, we always forget average. I want to help make your brand stories remarkable.
The who
I specialise in helping smaller businesses in food, drink, and related services.
The how
I’ll help you to build stronger connections with your customers, those that really buy into your story.
I’ll help you to think about the different parts of the brand story and the best way to tell each one in today’s connected world. I’ll ensure the story is consistent, but not identical, everywhere. What goes on your blog should be different to what’s on Instagram, but tell the same story just in a different way.
What goes on your blog should be different to what’s on Instagram. It needs to tell the same story, just in a different way.
Whatever way you tell the story it always needs to be inspiring. And inspiration should always drive an action.
I can write everything you need, or I can help you to develop the skills and knowledge within your business to do this for yourself.
I can write for you regularly, I can write one piece. I can be your interim writer for those times of the year when you want to keep up with your customers but need to really concentrate on what it is that only you can do in your business.
I can audit what you already have, and we can discuss what’s working or not, because it’s about building on what you have, rarely about starting all over again. Sometimes it’s about recognising what you have, what’s key and organising around that, rather than trying to cover everything
The best stories are distinctive because the best brands and businesses are distinctive in their own way. So what I can do for you will be distinctive too.