* I’ve been thinking a lot about rule breaking recently. Not in the break the law sense, but in the breaking the perceived wisdom sense. School rules Like in the way schools don’t like you to. Schools want you to go through their system, following the rules, doing it the way it’s done. Not rocking […]
Archives for June 2018
What are the true icons of your business?
If you are a skincare or cosmetics fan of a certain age, that elusive thing of a “millenial”, then you’ll probably know what that photo is of. It’s an icon. To most people, it’ll look like a semi-transparent, pink bubble wrap wallet. If you’re in the know, then there were probably excited squeals. And […]
Why hire a freelance content writer or copywriter?
What’s the reaction when you tell people what you do for a living? If you’re a dentist, or a vet, or a doctor, then everyone gets that you did a large amount of training, so probably never try to tell you how to do your job. If you’re a programmer or a personal trainer then […]