You know who you want to talk to, and what they want to hear. You now need to look at where they want to hear it.
And then the key thing is making the message right for each channel.
You cannot just repost the same thing everywhere. That’s not what consistency of message means. However, it’s a mistake many businesses continue to make.
Too many channels to choose from
True, there are loads of different social media channels to chose from. But it doesn’t mean you have to be in all of them.
I’ll help you work out from your strategy where you could be. The answer is simple really. You just have to be where your customers will be. And then turn up really well.
I’ll help you take your main messages and convert them to be appropriate for your chosen channels. The message is authentic in each channel, as well as consistent. This helps you to maximise the impact of your message, and get your business the best results.
If you put out messages that don’t inspire action, then it’s just shouting into the wind. And what business has time for that?