I wrote recently about which comes first, your packaging design or your copy. In case anyone thought that I don't love what the designers do, I wanted …
Telling the story of your brand
Creating content with impact to engage your customers, and make them want what it is you do.
Brand & Product Stories
The story of your brand should sound unique, and fascinate someone enough to want to do something straight away. I'll help you find a way to tell the story of why you do what you do. Intrigue your customers into wanting to find out more.
Online written content
You need standout written content that excites your customers and makes them want to do something. Whether it’s making a sale or signing up for your newsletter, the right content for your business creates action and emotion.
Short, snappy and engaging. And not the same everywhere. I'll help you to reuse your content appropriately in the channels your customers are in, to inspire that same positive action.
Who I work with
I specialise in content for small and medium sized businesses in Food, Drink, and related businesses.
I work with business owners to help them work out how to tell their brand story and who to.
Then I help them to tell those stories in a way that makes people want to do something: talk about it, act on it, buy it.
How can a word be both overused, and yet completely critical to a compelling brand story? That word is authentic. When there are ever …
This is not quite my usual Thursday kind of post. Though I imagine that I won't be feeling quite my usual self today. With good reason …
In a world that can seem to be obsessed by big, we can forget the power of small. And I think it's a secret power, possibly even a …