Today is officially "I Love to Write Day". As a writer, then I feel lucky that that is most of my days, not just today. Not only do I love …
Telling the story of your brand
Creating content with impact to engage your customers, and make them want what it is you do.
Your content plan
Do you have a content plan and no time to execute it? Or are you writing content with no plan and wondering how to improve your results? A focused plan and regularly published content is key to great conversion.
Online written content
You need standout written content that excites your customers and makes them want to do something. Whether it’s making a sale or signing up for your newsletter, the right content for your business creates action and emotion.
Short, snappy and engaging. And not the same everywhere. I'll help you to reuse your content appropriately in the channels your customers are in, to inspire that same positive action.
Who I work with
I work with business owners to help them work out how to tell their brand story and who to.
Then I help them to tell those stories in a way that makes people want to do something: talk about it, act on it, buy it.
My latest stories
Today is World Quality Day, which might bring to mind lots of European directives or checklists. And your product or service might well have …
Today is Punk for a Day Day. Punk, the great distruptor of music in the 1970s. A spirit of rebellion, doing away with the technically …
Marketing does like its jargon. I suppose most industries do, but I'm not really big on nuclear physics so I can't comment on their …