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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Helen Tarver

Get a taste for copy with bite

Freelance content writer and copywriter for food, drink & related businesses. For smaller brands with big ideas and bigger plans.

Telling the story of your brand

Helping businesses unlock the power of their story so that good stuff happens.

Brand & Product Stories

You’ve worked damned hard to create an exciting business idea. You busted a gut to get it off the ground and keep it growing.

Don’t let all the effort go to waste by not telling the story in the way it deserves, not bland, beige blahness.

To hell with corporate niceties or management speak. People are crying out for real. Let’s give it to them.

Learn More about strategy

Website content

You need standout written content that excites your customers and makes them want to do something.

Whether it’s making a sale or signing up for your newsletter, the right content for your business creates emotion AND action.

What do you want people to do today?

Learn More about blog posts

Blogs and newsletters

You want to make thumbs stop scrolling, and engage people's heads and hearts in what you do. Creating powerful blog posts helps you to get the story of the good stuff out there.

Is your newletter all news and no letter? I can help you make sure your email is the one people look forward to seeing arrive in their inbox every time.

Learn More about social media

Who I work with

I specialise in content for small and medium sized businesses in Food, Drink, and related businesses.

I work with smaller business owners or marketing managers to help them work out how to tell their brand story and who to.

Then I help them to tell those stories in a way that makes people want to do something: talk about it, act on it, buy it.

Work with me

an old looking illuminated text written in German that must be modern as it references April 1929 in the text

Fall in love with subheadings (readers and Google will thank you)

Can you imagine if "War and Peace" wasn't split into chapters? Or your daily newspaper was just one continuous run of text? It sounds …

Read More about Fall in love with subheadings (readers and Google will thank you)

The power of being persuasiveugh your words

Seven ways to make your content more persuasive

What's the point of copywriting? I might get asked that a few times a year. Whether we're talking about copy or content, the point of the good …

Read More about Seven ways to make your content more persuasive

Create a tone of voice that sounds like a person

Eight simple steps to create your brand’s tone of voice

"Don't you take that tone with me, young lady." "I really didn't like his tone." "Every time he opens his mouth, he just rubs me up the wrong …

Read More about Eight simple steps to create your brand’s tone of voice

What can we take from big marketing campaigns

What can you steal from an expensive marketing campaign?

For many smaller businesses, we don't often think about marketing campaigns. We're a bit more one post to the next, today's Instagram image but not …

Read More about What can you steal from an expensive marketing campaign?

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