I intrigued, puzzled and bemused at a story last week about Estee Lauder creating "micro-storytelling" as a new strategy. Heralded as something new, …
Telling the story of your brand
Creating content with impact to engage your customers, and make them want what it is you do.
Your content plan
Do you have a content plan and no time to execute it? Or are you writing content with no plan and wondering how to improve your results? A focused plan and regularly published content is key to great conversion.
Online written content
You need standout written content that excites your customers and makes them want to do something. Whether it’s making a sale or signing up for your newsletter, the right content for your business creates action and emotion.
Short, snappy and engaging. And not the same everywhere. I'll help you to reuse your content appropriately in the channels your customers are in, to inspire that same positive action.
Who I work with
I work with business owners to help them work out how to tell their brand story and who to.
Then I help them to tell those stories in a way that makes people want to do something: talk about it, act on it, buy it.
My latest stories
Tomorrow is World Gratitude Day. For many of us, it just being a Friday is a reason to be grateful. Being thankful is an amazing thing …
If you're in food and drink related businesses, you probably don't need me to tell you we're in the run into Christmas trading …
Original thinking is something lots of people think is just the remit of a very clever through. Steve Jobs. Elon Musk. Colonel Sanders. I …