There are over 4 million blog posts posted every single day. And over 100 billion newsletters and emails sent.
So why should anyone read yours?
But websites with blogs get 55% more website visitors so done right, it’s a good thing. And your newsletter subscriber list belongs to you, not a third-party platform. It’s real estate, not a rental.
Four key reasons to create a blog for your business
- To rank better in search engines so more of the people you’re looking for can find you
- To share what you know and what you think with the people who matter to what you do as a business
- To attract the people who will get what you do and why to your site and help convert them to advocates
- To create your community of people online, and give you all a place to share your world view
Do not start a blog
Well, not unless you’re going to keep it going. Having your latest post be from 2 years ago does not send the right message.
Blogging consistently is hard, can be time-consuming, but will reward you when done right. You just don’t have to do it all yourself.
Make your newsletter about the letter, not the news
Not my idea, but one from the great Ann Handley that I completely agree with. Newsletters with impact sound like a letter from me to you, not an endless stream of news about me, and only me.
If you want people to hit open, not delete, then you need to make your newsletter worth the time. Give them an insight into your world and the wider world. Do sell them something, but don’t only sell to them.
It’s a long term friendship, not a one night stand.
Unless that’s your thing. In which case I’m probably not the writer for you.
What I can do for you
Having written for blogs, magazines and corporate communications, I’ve got the experience to produce writing that catches people’s interest and converts to real-life business results.
I’ll give you consistency both in terms of regular new content and as a voice for your brand, telling your story your way.
The dull but necessary stuff
I can work with keywords that are important to you but makes sure they appear in the right way in your posts i.e. like a normal human being has written it, not someone with an obsession over one particular word. I combine the skill and art of writing, with the technical knowledge that WordPress and Google need, but no one needs to see.
I do have one obsession: spelling and grammar. Which is good, because Google likes us to like that stuff too.
When it’s time to talk
- When you’ve lost your blogging groove and dread logging onto the darned thing
- When you’re out of ideas
- When there are other things your business would find it more valuable that you personally spent your time on
- When people aren’t sure what the point is you’re trying to make in your posts
- When your newsletters produce zero results for you
Any of those sound familiar? Now’s the time to change something.