Smaller businesses often fall into two camps when it comes to content:
You’ve done your research, you know your story, you’ve got a plan. You just don’t have time to put that plan in place consistently. The results are not what you wanted.
You know you’ve got great stories, but you have no plan, and no time. The content you do get time to get out there is not driving the results you wanted.
Which camp does your business fall into?
As you’re here, then you’ve probably got an idea that content can help create value for your business. It can help get your story to new customers as well as existing ones. It can attract the attention of the media and investors. It can put your business on a level playing field with much bigger firms, as great content doesn’t come from huge budgets, it comes from great ideas.
And size doesn’t have a monopoly on ideas.
I’ll help you take your ideas, and turn them into a strategy. I’ll help you expand those ideas to ensure there’s a consistent flow of new content that’s right for your business goals. I’ll write engaging content to convert words into results. I’ll help your customers hear from you regularly, and be reading and doing something with the content you send them.
Whether you’re in the first camp or second, if you want to drive real value from your content then I’d love to speak to you about your current frustrations and see how we could work together.
I specialise in content for small and medium-sized consumer businesses in food and drink-related businesses.
I spent my corporate my working life in big businesses, including Boots and The Body Shop. As a freelancer, I love working with smaller businesses as I believe they are well placed to make the most of the results great content can drive. Just think about the things you can do better:
- Make decisions quickly
- No red tape
- A culture of “let’s try it”
- Talking in an authentic way
Make the most of those advantages and get your content working really hard to drive results for your business. Where do you want to start?