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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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How consistent is your content (and why it matters)

14/01/2021 By Helen Leave a Comment

Be consistent everywhere you show up

  The door opened, and the sound of laugher and good conversation spilled out onto the street. I’d waited nearly 20 years to eat at this restaurant again, and in the December tier 2 restrictions, it felt even more special. The kitchen at the back was in full swing, and the diners looked happy. And […]

Time for mindful reactivity, not planning

07/01/2021 By Helen Leave a Comment

Mindful reactivity beats planning when the world is turned upside down

  Up until about 8.03 pm on Monday, I had a different post planned for today. But that’s the thing at the moment; plans can turn on a moment’s notice. Restaurants suddenly finding they wouldn’t be open for New Year’s Eve, even though all the produce would have been in their larders. Schools finding on […]

What positives can you possibly take out of a year as universally bad as 2020?

31/12/2020 By Helen Leave a Comment

Even in a year like no other there are positives

  The words to describe 2020 are overused. There can’t be many of us that won’t be pleased to see the back of it. Amongst all the terrible news, there were always parts to conversations during this year that provided a glimmer of something better. Like weak watery sunshine breaking through on a winter’s day, […]

How far ahead should you plan your content?

26/11/2020 By Helen Leave a Comment

Shows a wall planning for a number of week

  Come on, let’s admit it. Like many things, there’s the expectation, the intention, and then there’s the reality.     And hands up, in the past I’ve been a massive fan of planning as much content as possible. But then this year happened. When the world gets turned upside down in a moment, then […]

Awareness Days are not effective on social media in 2020

19/11/2020 By Helen Leave a Comment

Caution. Are awareness days effective content in 2020?

  That’s quite the statement I know. But if you’ve been putting out social media content based around awareness days this year, then you might be surprised to know that for some businesses it can not only be neutral on their engagement levels but actually detrimental. That’s right. That content could be hurting how the […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Be consistent everywhere you show up

How consistent is your content (and why it matters)

Mindful reactivity beats planning when the world is turned upside down

Time for mindful reactivity, not planning

Even in a year like no other there are positives

What positives can you possibly take out of a year as universally bad as 2020?

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