Everyone has dreams, from the mundane to the massive. Which is why every business has the ability to make someone’s dreams come true. Your content might just be one of the best ways to do that. What dreams can I possibly make come true? Look, people dream of all kinds of things. You will probably […]
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Admitting when you got it wrong
Very few of us get it right all the time. Most of us don’t mean to get it wrong. I mean, doing a few star jumps is a good way of warming up. It’s just with the current situation with price rises imminent and families struggling it feels tone-deaf. How do you know if you’ve […]
What’s not new in content but still important?
It’s that time of year when there are lots of lists about what’s new in content. It might be about the kinds of content you produce, where you put it, or the latest bits of technology you absolutely must have to make your content grab eyeballs. This is not about those things. We can sometimes […]
What’s the best learnings you’re taking from 2021?
Annual reviews were one of the most loathed things when I worked for Boots. I was never sure who really got anything from it, what the learnings were. It surely generated a whole industry of paperwork and meetings. But looking back at a year can be many things when you run a small business. Enlightening, […]
Why I hate those “453 things for your to-do list in 2022” type of posts
If your inbox is anything like mine, then you’ll be inundated with posts telling you what you should be putting on your to-do list for next year. And they drive me nuts. Here’s why: A huge number of the items on the list this year were on last year’s list I’m all for recycling, but […]