It’s pretty hard to ignore politics at the moment. We know there will be an election in the UK this year. You can’t miss all the shenanigans in the USA. There’s a whole load of other countries going to the polls. And that’s just elections. It seems every day brings up something that takes you […]
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Don’t forget to go back and change the title
Whether it’s a title, a subject line or an opening sentence in a social media post, they all share something in common. They’re often the bit that’s get written first, and never looked at again. Big mistake. Huge. In an age of limited attention spans and people just scan reading content, that first line is […]
Do you still not have a strategy?
Maybe after last week’s post, you’ve written 6 blog posts. Whatever the strategy and plan was, you’ve just written them. Maybe you made a whole load of TikTok videos for the first time. Just because it feels like in 2024 that should be part of your strategy. That’s not really a strategy, is it? There’s […]
Is this the year of the comeback of blogging?
2024 has the feel of the end of Fatal Attraction. It’s not Glenn Close leaping out the bath but a comeback like a Biden/Trump election, a new strain of Coronavirus, Girls Aloud back out on tour. Not all of those things are necessarily bad news, but things we might have thought/hoped were consigned to the […]
If ChatGPT is so good, why is copy still so dull?
It’s the end of the first year since ChatGPT and other AI tools exploded and went mainstream. It was going to be the end of dull copy. For many small businesses, it seemed like the perfect answer. It was simple, and it was free. For some things, they’re brilliant tools. But not infallible. If you’ve […]