Starting a business is not cheap, particularly if you are creating a product. For example, imagine you’re one of the many new gin distillers. A new still could cost you between £50k to £250k. And that’s before you get going on anything else. Perhaps you’ve had a huge lottery win, so can spend on […]
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Be more human: notes from Nottingham Digital Summit
Conferences are a hit and miss affair in my experience, but I wanted to give a thumbs up to the Nottingham Digital Summit last week. I already thought this was a win, given all the ticket price went to the Nottingham Samaritans. And at £50 per person, it was accessible to many. And raised a […]
Getting to the point in your content
It’s pretty much any morning at my kitchen table. The tea is strong, and there’s another politician on the Today programme. And you know what I’m thinking? Get to the point. They are stories without end — just an endless list of items. And what happens? I retune to Radio 2. What’s this got […]
How to max out the content opportunities from food & drink festivals
With some of the Pub in the Park events already done and with Glastonbury kicking off tomorrow, we are well into the season of festivals, food and otherwise. For a small business, they’re a brilliant opportunity to get to talk directly to customers. You’ll get to hear their positive feedback, and the objections they […]
What on earth do your customers want?
Is your content well appreciated by your customers, or the ones you’d like to have? Are you getting plenty of engagement, comments and likes? Or are you left scratching your head, wondering just what it will take to get their attention? To get them to do something? The thing is, what do you know […]