Today is officially “I Love to Write Day”. As a writer, then I feel lucky that that is most of my days, not just today. Not only do I love to write, but as I specialise in food and beauty, then I get to write about brands and things I love. I imagine if […]
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Why quality is as key to your content as your product or service
Today is World Quality Day, which might bring to mind lots of European directives or checklists. And your product or service might well have all kinds of quality standards that you have to comply with. It probably takes up a lot of time to ensure that you keep those high standards. When it comes […]
Bringing the spirit of punk to your content
Today is Punk for a Day Day. Punk, the great distruptor of music in the 1970s. A spirit of rebellion, doing away with the technically excellent sound of the the musicians before them. Counter culture. Revolutionary. Disruptive. Isn’t that what you need in your content today? So, what if you were more punk? What […]
Think you know what the S in USP stands for? Maybe, maybe not.
Marketing does like its jargon. I suppose most industries do, but I’m not really big on nuclear physics so I can’t comment on their jargon. Some language crosses out of industries and into more everyday language. Now, if you’re in the US, then USP might well stand for US Pharmacopeia, as you see it […]
Three things to cover in every blog post about your product or service
Congratulations! You’ve got a new product launching. Or perhaps an additional service. Time to get out the starting blocks. Whatever it is, you’ll want to tell people about it. You’ll be completely over-excited about it and probably have reams and reams of things you want to say about it. You’ve worked on this for months, […]