Apparently there is a big football match on this evening. In this household it’s a complete non-event. Not that I’m not patriotic, but I’ve never been into football. Apart from that brief period of being a season ticket holder at Crystal Palace. The things we do for “love”. But that aside, what do you do […]
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Sometimes you just have to start: the power of momentum
Just because something is a cliche doesn’t mean there isn’t a strong element of truth to it. Whether you’re thinking of eating an elephant or making a 10,000-mile journey, it really only matters that you make a start. The power of the SFD If you’re not sure what to write about, sometimes it’s best to […]
To swear, or not to swear, that is the f*!#ing question
Swearing is not big, and it’s not clever. Swearing is only done by people with a very limited vocabulary. Yes, we’ve all heard our parents, our teachers, just about everybody say something like that at some point in time. I can still remember old ladies fainting in the aisles of Boots when French Connection changed […]
Why working in a shop makes me a better copywriter
If you follow me on Instagram, you’ll have seen this photo recently. No, it’s not me with my gin collection. I work a couple of days a week at Ammonite in Lyme Regis, and it’s brilliant for so many reasons. Some of them gin related. Does this mean I’m a bad copywriter? Maybe some of […]
Hormones make your content compelling
Toddlers screaming. Teenagers sulking. The menopausal amongst us being, well, menopausal. Those are the kinds of things we tend to think about when we think of hormones. Great stories need hormones You might never have thought about it before. But every piece of content, from Star Wars to Kim Kardashian’s sex tape, activates your hormones. […]