Last week I wrote about what a brand story is, and this week I wanted to show you brand stories in commercial action. I met Barrie and JoJo through serendipity. On one of David Hieatt’s courses, I met Will from Auxilium Group. Who in turn tweeted about Brays Cottage fabulous pork pies, which I’ve […]
General
What exactly is a brand story?
When people ask what I do, I tell them I help smaller businesses tell their brand story for business results and brand love. Which usually then leads to the question of what exactly is a brand story? Sometimes it’s easier to say what a brand story isn’t as a starting point. A brand story […]
Review and plan: 5 things you should do before writing any content for 2019
When the end of the year is hurtling towards us at a rate of knots, it’s hard to find time to plan, let alone review and plan. We all feel that we should really be creating content plans, and content, ready for next year. Don’t get me wrong, I’m a massive fan of planning. […]
What’s on your Christmas reading list for Santa to bring you this year?
. So, the mayhem of Black Friday has passed. Can I just put out a cheer for those businesses who chose to ignore the whole thing or do something different — honourable mention to Lift in Southwold who gave 20% of proceeds that day to Shelter, and 200 Degrees Coffee locally to me who […]
Bringing the spirit of punk to your content
Today is Punk for a Day Day. Punk, the great distruptor of music in the 1970s. A spirit of rebellion, doing away with the technically excellent sound of the the musicians before them. Counter culture. Revolutionary. Disruptive. Isn’t that what you need in your content today? So, what if you were more punk? What […]