Today is Improve Your Office Day, and I wanted to share the one thing that I rely on for content throughout the year. In fact, so much so, that next year I am thinking of getting two. Now, we’re not talking about the latest laptop from Apple or a new digital camera. It’s not a […]
General
The power of original thinking and on not being the first to market
Original thinking is something lots of people think is just the remit of a very clever through. Steve Jobs. Elon Musk. Colonel Sanders. I had some time on the train to London recently and downloaded a few TED talks to watch. These three gave me something different to think about. Here’s why I’d watch […]
Why you need to write a content marketing strategy, even as a small business
Content marketing strategy can sound like one of those intimidating things. Bear in mind, there are very few businesses, particularly successful ones, that don’t have a plan for what they do. The most successful ones have a clear view on why they’re in business, as well as how they do the “what” of their […]
What is content marketing and why do you need it as a small business
There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
What books are on your reading list for this autumn?
As I’m sat at the table to write this, I’m wrapped up in a jumper for the first time in months (other than to combat over-active air-conditioning on occasion). There’ll be someone saying at some point that it’s the last Bank Holiday until Christmas (except for the very wise Scots). And there’s definitely a […]