What’s the smallest space your business owns? We’re often focused on the big spaces, the big things. The places where you can tell your story in huge letters or at great length. We agonise over what to put on billboards or the side of our delivery lorries. But the smallest space is the one your […]
General
Preparing for what lies beyond this uncertainty
Uncertainty is never a good feeling. In fact, research showed that uncertainty is more stressful than knowing something bad is definitely going to happen. And these are surely the most uncertain of times in most of our lives, ever. I can’t vouch for everyone, but sometimes in uncertain times then I feel better doing something. […]
Good stories will always move us
It seems incredible that it’s just 10 days since I went to Fine Food Show North in Harrogate. Restaurants were still open, Bettys was still serving tea, and people were still meeting. How lives change. But in these times I wanted to pull out a couple of the businesses I met that day. Businesses that […]
What are your valuable gems of hidden content?
As part of my presentation on how not to work with bloggers, I also talked about three kinds of things that bloggers would want to hear from you about. The most surprising thing to food and drink producers was that their processes, their day to day business, could be fascinating content to the right […]
How to write blog posts in a hurry
It’s summertime, and you’re either in the midst of your busiest season, or you’re trying to get some time off to recharge. It does mean that, unless you’re adopting radio silence on your activities, you’ll want to be efficient in creating content. Not rubbish content, but things that still have value for your readers. […]