Starting a business is not cheap, particularly if you are creating a product. For example, imagine you’re one of the many new gin distillers. A new still could cost you between £50k to £250k. And that’s before you get going on anything else. Perhaps you’ve had a huge lottery win, so can spend on […]
General
Getting to the point in your content
It’s pretty much any morning at my kitchen table. The tea is strong, and there’s another politician on the Today programme. And you know what I’m thinking? Get to the point. They are stories without end — just an endless list of items. And what happens? I retune to Radio 2. What’s this got […]
What’s holding you back from making video content?
How do you feel about being caught on camera? Or talking to camera? Do you revel in the spotlight or want to go and hide? I think many of us fall into the latter category. I know I certainly do. But when you read that 80% of audiences would rather watch a live video […]
A pork pie at a vegan banquet: fads, trends, cultural change & your content
Change is the constant in our lives. Which keeps things interesting, but slightly difficult from a business perspective. For example, think for a moment or two about the butchers and pork pie makers of the UK. In the past 12 months, one in eight Britons has now declared themselves vegan or vegetarian. A further […]
Telling product stories through your packaging: food and drink
I wrote recently about which comes first, your packaging design or your copy. In case anyone thought that I don’t love what the designers do, I wanted to share some great example from a recent trip. These are things where I think the design really enhances the story behind the products and brand. See if […]