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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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General

The two business damaging mistakes you’re going to make with ChatGPT

By Helen

Image shows someone working on a black laptop with the homescreen of ChatGPT open on the screen

As a copywriter, you might expect me to warn you to stay away from ChatGPT. Far from it. I love ChatGPT. It’s a fantastic tool. But, like most tools, it only works when you use it properly. Most people won’t. What you’re going to ask ChatGPT to do As a small business owner, you’re probably […]

You can’t control or hack the algorithm

By Helen

“You’re not in control of when you get wet when there are waves”. From the squeals a few minutes later, I guess the sea exerted its control and the two swimmers got a quicker dousing in cold water than they’d hoped for. But if you swim in the sea, then that’s the way the waves […]

You are not for everyone. Don’t even try to be.

By Helen

Image shows a lot of purple candies and one pile of sprinkles. Quality over quantity.

My favourite baristas weren’t necessarily the best ones. There was definitely no single-estate, single-origin coffee on offer. No trendy light fittings or furniture. In fact, the less said about the furniture, the better, but that wasn’t their fault. There was no latte art; the choice was takeaway cup or your own. Judgement free zone I’m […]

You might be the expert, but is it about you?

By Helen

Image shows a formal garden with symmetrical layout of plants in shade of green and grey.

One of the great joys in my working life has always been about working with real experts in their field. Doesn’t matter what the expertise is in, there’s just something incredible about hearing from people who know their stuff. Except sometimes that expert voice isn’t appropriate. When people forget that the people they’re writing something […]

Even your smallest space is a story space

By Helen

What's your smallest space? Shows a miniature VW Beetle on a pavement with an orange flower.

What’s the smallest space your business owns? We’re often focused on the big spaces, the big things. The places where you can tell your story in huge letters or at great length. We agonise over what to put on billboards or the side of our delivery lorries. But the smallest space is the one your […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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