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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Preparing for what lies beyond this uncertainty

30/04/2020 By Helen Leave a Comment

Planning for what lies beyond this when nothing is certain

Uncertainty is never a good feeling. In fact, research showed that uncertainty is more stressful than knowing something bad is definitely going to happen. And these are surely the most uncertain of times in most of our lives, ever. I can’t vouch for everyone, but sometimes in uncertain times then I feel better doing something. […]

Good stories will always move us

26/03/2020 By Helen Leave a Comment

Making poutine the Yorkshire way

It seems incredible that it’s just 10 days since I went to Fine Food Show North in Harrogate. Restaurants were still open, Bettys was still serving tea, and people were still meeting. How lives change. But in these times I wanted to pull out a couple of the businesses I met that day. Businesses that […]

What are your valuable gems of hidden content?

17/10/2019 By Helen Leave a Comment

The hidden content in your business

  As part of my presentation on how not to work with bloggers, I also talked about three kinds of things that bloggers would want to hear from you about. The most surprising thing to food and drink producers was that their processes, their day to day business, could be fascinating content to the right […]

How to write blog posts in a hurry

15/08/2019 By Helen Leave a Comment

We're all in a hurry

  It’s summertime, and you’re either in the midst of your busiest season, or you’re trying to get some time off to recharge. It does mean that, unless you’re adopting radio silence on your activities, you’ll want to be efficient in creating content. Not rubbish content, but things that still have value for your readers. […]

A pork pie at a vegan banquet: fads, trends, cultural change & your content

09/05/2019 By Helen Leave a Comment

Pork pies at a vegan banquet: where will trends impact your business?

  Change is the constant in our lives. Which keeps things interesting, but slightly difficult from a business perspective. For example, think for a moment or two about the butchers and pork pie makers of the UK. In the past 12 months, one in eight Britons has now declared themselves vegan or vegetarian. A further […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

The brands that survive will be the ones we care about.

Telling a great story about your brand has never been more important

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Do you have an out of control tsundoku habit? I think I do!

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Why an out of date blog is worse than no blog at all

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