As part of my presentation on how not to work with bloggers, I also talked about three kinds of things that bloggers would want to hear from you about. The most surprising thing to food and drink producers was that their processes, their day to day business, could be fascinating content to the right […]
General
How to write blog posts in a hurry
It’s summertime, and you’re either in the midst of your busiest season, or you’re trying to get some time off to recharge. It does mean that, unless you’re adopting radio silence on your activities, you’ll want to be efficient in creating content. Not rubbish content, but things that still have value for your readers. […]
A pork pie at a vegan banquet: fads, trends, cultural change & your content
Change is the constant in our lives. Which keeps things interesting, but slightly difficult from a business perspective. For example, think for a moment or two about the butchers and pork pie makers of the UK. In the past 12 months, one in eight Britons has now declared themselves vegan or vegetarian. A further […]
Telling product stories through your packaging: food and drink
I wrote recently about which comes first, your packaging design or your copy. In case anyone thought that I don’t love what the designers do, I wanted to share some great example from a recent trip. These are things where I think the design really enhances the story behind the products and brand. See if […]
Why you need to do you
How can a word be both overused, and yet completely critical to a compelling brand story? That word is authentic. When there are ever more stories being told, you are connected to more people and yet people are not sure who, or what, to trust. If you’re told that the news is fake, the […]