If you are a skincare or cosmetics fan of a certain age, that elusive thing of a “millenial”, then you’ll probably know what that photo is of. It’s an icon. To most people, it’ll look like a semi-transparent, pink bubble wrap wallet. If you’re in the know, then there were probably excited squeals. And […]
General
Why hire a freelance writer?
What’s the reaction when you tell people what you do for a living? If you’re a dentist, or a vet, or a doctor, then everyone gets that you did a large amount of training, so probably never try to tell you how to do your job. If you’re a programmer or a personal trainer […]
What’s the real value of your story?
Every product or service comes with a story. Someone tells you the story; you tell yourself the story. The story is part of the justification, even to ourselves, of the price. The most beautiful bag in the world Years ago, a client sent me a thank you gift. The most beautiful […]
How to clean up your online act (and why you need to)
Today is actually Clean Up Your Room Day, so it felt like a good day to think about the space your business inhabits online. I’m not talking about getting rid of dodgy high school pictures on your Facebook page, but about the things that you skipped doing in the first place. Why should you […]
Which content marketing myths should a small business bust today?
Today is Unicorn Day, so it seems an appropriate day to talk about myths of content marketing. It’s amazing how quickly myths can crop up. Think about what a myth is. The dictionary definition is a traditional or legendary story, with or without a determinable basis of fact or a natural explanation. That last […]