Is there anyone still wondering why they might need to know what their story is about sustainability? How about: Online searches for “sustainable fashion” tripled between 2016 and 2019 Nearly 4 in 10 shoppers in a European study said their top priority is that food and drink is produced in a way that doesn’t […]
Brand Purpose
How much does generosity cost?
And before you say “nothing”, here’s some examples, and the impact they have on a business’ reputation. How much is a piece of pitta bread? Likya is a slightly unlikely looking Turkish restaurant in Borehamwood. In a high street with the usual chains, this looks a little old school. Plus it’s got a lot […]
What is content marketing and why do you need it as a small business
There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
The most important question to ask before you post anything
There are many things you might think you need to think about as you put content out into the wider world: An attention grabbing headline (but not too much like click bait). Amazing images. The right SEO techniques. Great design. All important, but not the most important. So, it’s all about the writing, […]