• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

  • Home
  • Telling your brand’s story
    • Brand story
    • Brand and Product Writing
    • Website Content
    • Blogs and newsletters
  • Working with me
    • Why work with me?
    • What can I do for your business?
    • What my clients say
    • Privacy Policy
  • The stories I’ve told
  • Blog
  • 2021 Awareness Days Calendar
  • Let’s talk
  • Why work with me?
  • Show Search
Hide Search

Brand Purpose

Telling your sustainability story doesn’t have to be boring (only honest)

05/03/2020 By Helen Leave a Comment

What's your sustainablity story?

  Is there anyone still wondering why they might need to know what their story is about sustainability? How about: Online searches for “sustainable fashion” tripled between 2016 and 2019 Nearly 4 in 10 shoppers in a European study said their top priority is that food and drink is produced in a way that doesn’t […]

How much does generosity cost?

27/02/2020 By Helen Leave a Comment

How could you be generous?

  And before you say “nothing”, here’s some examples, and the impact they have on a business’ reputation. How much is a piece of pitta bread? Likya is a slightly unlikely looking Turkish restaurant in Borehamwood. In a high street with the usual chains, this looks a little old school. Plus it’s got a lot […]

What is content marketing and why do you need it as a small business

03/09/2018 By Helen Leave a Comment

Content marketing is not rocket science, even for a small business

  There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]

The most important question to ask before you post anything

23/07/2017 By Helen Leave a Comment

Why you need to know your why before you post anything

  There are many things you might think you need to think about as you put content out into the wider world: An attention grabbing headline (but not too much like click bait). Amazing images. The right SEO techniques. Great design.   All important, but not the most important. So, it’s all about the writing, […]

Primary Sidebar

About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

break up content to help readers keep going

What makes truly useful content?

Be consistent everywhere you show up

How consistent is your content (and why it matters)

Mindful reactivity beats planning when the world is turned upside down

Time for mindful reactivity, not planning

Topics

  • Blogging for business
  • Brand Building
  • Brand Purpose
  • General
  • People and Views
  • Social Media

Copyright © 2016- 2018 Helen Tarver - Privacy Policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.