Of course, I can tell you what I’ve done and what I do. But when you’re thinking of hiring a freelance copywriter or content writer you want and need to hear from the people who’ve already spent money with them. You’ll want to know what I’m like to work with, how well I understand business needs and what value I deliver. Here’s some views from a selection of my clients:
“One of the best decisions made in the beginning of our business was to engage Helen to help us develop the tone of voice, cast her eyes on the copy of the website and write a few articles for our blog section. Helen not only understands the brand essence and the positioning, she is supportive and encouraging – for a startup – that’s valuable. And of course she always delivers what we need, despite the short notice. Highly recommended.”
Types of project: creating tone of voice, web pages, consumer articles, blog posts.
“She is pragmatic, experienced … very talented in communicating in the precise way you need to any given customer. Excellent copy, and a pleasure to work with.”
Types of project: creating tone of voice, web pages, consumer articles, blog posts, presentation decks
“We hired Helen to help with copy and content for Five Dot Botanics, to help us re-frame a new conversation around what skincare is and does. Helen is excellent to work with, she is clear, thoughtful, intelligent and curious. She listens and is careful with her thinking and words and teases out discussion and debate, always pushing us for courage and truth, to help get to the words that resonate powerfully with our audience. Helen is a really lovely person, trustworthy and professional and someone that can add value to any conversation.”
Types of project: rewriting web pages, creating tone of voice, creating content frameworks.
“Helen is incredibly responsive, understands the brief instinctively and intuitively and then provides engaging, relevant content that helps customers demystify scientific complexity and marketing terminology in a simple, interesting way. She makes copy relevant and attractive, always keeps the consumer front and centre.”
Types of project: product copy, instore materials, customer mailers
Philippa McNamara, Brand Director, wilko
“Helen is, without a doubt, one of my favourite people to work with. As an accomplished brand marketer, Helen intuitively takes a blended consumer and commercial approach to every piece of content; compelling, savvy, and bang on brief.
Helen worked on a wide variety of content for us at wilko, from product copy through to translating environmental commitments into a story to rally our colleagues, agencies and suppliers behind. She was great at adapting to each job, thinking about who it’s being written for, what job it needed to do and where it would be placed.
Helen has a talent for creating a consistently friendly and approachable tone as well as simplifying what could be quite complex subjects into straightforward and engaging stories. Always proactive, responsive and enthusiastic, I greatly value Helen’s input into the thinking as well as the high quality of content she produces. She’s also highly resilient, flexible and great fun.”
Types of project: product copy, creating tone of voice, presentation decks
Clare Major, Director, Seasoned Cookery School
“Helen has re-written our website in a professional and efficient way. The best part about working with Helen is her flexibility and ability to take a brief and implement it taking into consideration the business need and with her own flair and common sense. We look forward to working with Helen on an ongoing basis and she is a super member of our freelance digital team.”
Clare was one of my first clients and I worked for her for several years. Sadly, the cookery school was one of the unfortunate business closures of the lockdowns in 2020.
Types of project: rewriting web pages, creating web pages, blog posts, customer emails
Quotes from the shyer ones
Not every project I work on can be talked about in the public domain, at least at some point. I’ve worked on confidential projects and start-ups, and take confidentiality seriously. But I’m always happy when clients have good things to say about our work together.
“Oh my GOD. I have just read your deck and burst into tears! It’s brilliant. Better than any big London agency! THANK YOU!!!” Brand Director, UK Food Retailer
“Helen – the copy is BRILLIANT. Bang on. So pleased – thank you :)” Head of Brand Marketing, major UK restaurant operator
“We’re really pleased with this, it’s great and the tone is spot on.” Assistant Marketing Manager, UK premium bar operator
I’d be more than happy to put you in touch with some of my previous clients (many of whom have become ongoing clients) and share any further feedback on my work. Just drop me a line.