Imagine if the bad guys had never turned up in Die Hard. Or if the Empire hadn’t killed Luke’s aunt and uncle. Suppose Roxie Hart hadn’t shot her lover in Chicago. Sure, John might have rekindled his relationship with his wife. Luke might eventually have got off the farm. Roxie might have become famous. But […]
Brand Building
How varied is your reading list this summer?
I love a good pile of books, and my tsundoku habit has already been documented earlier this year. I’m currently reading Range by David Epstein, which is fascinating and is about taking a less specialised approach, being more generalist. So although I have a pile of copywriting and marketing books, I’m going broader, with some […]
To swear, or not to swear, that is the f*!#ing question
Swearing is not big, and it’s not clever. Swearing is only done by people with a very limited vocabulary. Yes, we’ve all heard our parents, our teachers, just about everybody say something like that at some point in time. I can still remember old ladies fainting in the aisles of Boots when French Connection changed […]
Why working in a shop makes me a better copywriter
If you follow me on Instagram, you’ll have seen this photo recently. No, it’s not me with my gin collection. I work a couple of days a week at Ammonite in Lyme Regis, and it’s brilliant for so many reasons. Some of them gin related. Does this mean I’m a bad copywriter? Maybe some of […]
Collect your brand stories now for the future
“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]