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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Brand Building

How consistent is your content (and why it matters)

14/01/2021 By Helen Leave a Comment

Be consistent everywhere you show up

The door opened, and the sound of laugher and good conversation spilled out onto the street. I’d waited nearly 20 years to eat at this restaurant again, and in the December tier 2 restrictions, it felt even more special. The kitchen at the back was in full swing, and the diners looked happy. And then […]

What positives can you possibly take out of a year as universally bad as 2020?

31/12/2020 By Helen Leave a Comment

Even in a year like no other there are positives

  The words to describe 2020 are overused. There can’t be many of us that won’t be pleased to see the back of it. Amongst all the terrible news, there were always parts to conversations during this year that provided a glimmer of something better. Like weak watery sunshine breaking through on a winter’s day, […]

Purpose is your bouncer

10/09/2020 By Helen Leave a Comment

shows sign on a stage door: stage door. band and crew only.

  That’s an image, isn’t it? Sending them packing. Telling them their name’s not on the list. Keeping people away from what you do. It sounds counter-intuitive, doesn’t it? Particularly as we look at the stories of the impending financial crisis on top of the crisis of lockdown. But what if keeping people out is […]

What’s on your business reading list this Bank Holiday?

27/08/2020 By Helen Leave a Comment

Time to head to the beach and take a break

  What’s your relationship with reading been during lockdown? Getting lost between the covers or struggling to concentrate beyond page 4? Or a bit of a yo-yo between the two? I know I have been. Some weeks I’ve got through pages and pages, and other weeks I’ve read the news. That’s been enough to put […]

I’m celebrating my business’ birthday and here’s why

20/08/2020 By Helen Leave a Comment

Do you celebrate your business birthday? Image shows a chocolate cake with colourful wiggly candles lit on the top.

  Do you know when your business’ birthday is? Mine’s today. And yes, I’m taking the day to celebrate. Why not? Getting through any year in business is worth a moment’s celebration. Getting through this year with all its craziness is worth more than just a moment. And also because not everyone made it. I […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

break up content to help readers keep going

What makes truly useful content?

Be consistent everywhere you show up

How consistent is your content (and why it matters)

Mindful reactivity beats planning when the world is turned upside down

Time for mindful reactivity, not planning

Topics

  • Blogging for business
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