When was the last time you bought something without any recommendation, without doing any research? Or went to a play or restaurant without reading a review? Is there anything that doesn’t have two or three testimonials behind it these days? I think we’re in a world where every product or service has reviews written […]
Brand Building
Do you trust me?
Do you believe in love at first sight? The thunderclap, coup de foudre?Those butterflies on steroids feelings in your stomach, and the absolute, unshakeable belief that you have met “the one”. Whatever it takes, that is your decision, and you are going to do everything to make it happen. Would you apply that to […]
The secret power of small
In a world that can seem to be obsessed by big, we can forget the power of small. And I think it’s a secret power, possibly even a superpower. Consider the switch in just two words, and the impact. Back in my corporate days, I worked for a lot of different leaders. Quite often […]
What to do about Brexit
I’ve held off writing this post, and debated whether to write it or not. That’s not because it’s a political post, more because the Brexit situation changes every day. By the time this is published, there will already have been at least one major vote on the matter this week, possibly two. By the […]
What can you learn from fiction writers to create better brand stories?
It’s World Book Day today. Which means if you’re a parent of children of a certain age you’ve probably had some panicked moments of coming up with an outfit! Hopefully, that’s over with now, so grab and coffee and relax, and take a moment to consider what you can learn from writing fiction to […]