Tomorrow is World Gratitude Day. For many of us, it just being a Friday is a reason to be grateful. Being thankful is an amazing thing for making people feel noticed, appreciated and valued. Just think of how the opposite makes you feel. If you’ve got teenagers, you might be used to this scenario, […]
Brand Building
What is content marketing and why do you need it as a small business
There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
Would you take the money or keep true to your brand?
What do you know about vodka? Really true, high-quality vodka. It apparently takes the best grain and good water. If you’re Smirnoff, it also involves triple distillation and filtering it ten times. Smirnoff has a proud Russian heritage. And it makes cider. With vodka. The story of Russian cider As far […]
From Bluebird Tea to Bird & Blend: brewing up a rebranding [Interview]
![From Bluebird Tea to Bird & Blend: brewing up a rebranding [Interview]](https://helentarver.co.uk/wp-content/uploads/2018/07/bird-and-blend-rebrand-sketches.jpg)
Imagine creating a successful business, going from small food festivals to owning seven stores, a successful e-commerce site and seven stores on the High Street. You’ve become a brand that people love and recognise. And then you rebrand it. Definitely a brave move, but one that the team at Bird & Blend have pulled […]
How to be the successful rebel in your industry
* I’ve been thinking a lot about rule breaking recently. Not in the break the law sense, but in the breaking the perceived wisdom sense. School rules Like in the way schools don’t like you to. Schools want you to go through their system, following the rules, doing it the way it’s […]