Let’s face it, 2018 has been a crazy kind of year. There’s been the crazy good kind of stuff, like weeks of sunshine, England doing quite well at the football, and that it was acceptable to drink Aperol Spritz openly in the UK. There was the crazy, bad stuff too that you wouldn’t think […]
Brand Building
Think you know what the S in USP stands for? Maybe, maybe not.
Marketing does like its jargon. I suppose most industries do, but I’m not really big on nuclear physics so I can’t comment on their jargon. Some language crosses out of industries and into more everyday language. Now, if you’re in the US, then USP might well stand for US Pharmacopeia, as you see it […]
What’s the value of gratitude to your business?
Tomorrow is World Gratitude Day. For many of us, it just being a Friday is a reason to be grateful. Being thankful is an amazing thing for making people feel noticed, appreciated and valued. Just think of how the opposite makes you feel. If you’ve got teenagers, you might be used to this scenario, […]
What is content marketing and why do you need it as a small business
There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
Would you take the money or keep true to your brand?
What do you know about vodka? Really true, high-quality vodka. It apparently takes the best grain and good water. If you’re Smirnoff, it also involves triple distillation and filtering it ten times. Smirnoff has a proud Russian heritage. And it makes cider. With vodka. The story of Russian cider As far […]