With some of the Pub in the Park events already done and with Glastonbury kicking off tomorrow, we are well into the season of festivals, food and otherwise. For a small business, they’re a brilliant opportunity to get to talk directly to customers. You’ll get to hear their positive feedback, and the objections they […]
Brand Building
What on earth do your customers want?
Is your content well appreciated by your customers, or the ones you’d like to have? Are you getting plenty of engagement, comments and likes? Or are you left scratching your head, wondering just what it will take to get their attention? To get them to do something? The thing is, what do you know […]
What the recent changes at MailChimp mean for small business owners
You might be entirely up to speed with the recent changes at MailChimp and decided they have no impact on your business. Or you’ve already assessed your options and made some options. Then there might be those of you slightly scratching your head and wondering what I’m on about. Or you know something has […]
10 questions to ask a freelance writer before you hire them
It’s a big decision to let someone else write about your business. In fact, some people don’t think you should do it. And obviously, some of us think it’s okay to hire someone else, if you find the right writer for your business. Very few small business owners ever really say to themselves “Oh, […]
How to ask your customers for testimonials with real clout
When was the last time you bought something without any recommendation, without doing any research? Or went to a play or restaurant without reading a review? Is there anything that doesn’t have two or three testimonials behind it these days? I think we’re in a world where every product or service has reviews written […]