Did you know they reckon a Banksy mural appearing on your building can nearly double the value of your property? And I’m sure there are towns on the east coast that have been enjoying a Banksy Bounce after his summer spraycation left us a number of new pieces. You’d presumably be pretty thrilled. You’d look […]
Brand Building
It’s not just your image that needs a refresh
God, I love the ’80s. We had some of the greatest music of all time, music that I never grow tired of listening to. Not you, Chris de Burgh. Lady in Red can stay off every playlist of mine. And probably the less said about Joe Dolce and Black Lace the better. But generally, it […]
What’s the catalyst in your founder story?
Imagine if the bad guys had never turned up in Die Hard. Or if the Empire hadn’t killed Luke’s aunt and uncle. Suppose Roxie Hart hadn’t shot her lover in Chicago. Sure, John might have rekindled his relationship with his wife. Luke might eventually have got off the farm. Roxie might have become famous. But […]
How varied is your reading list this summer?
I love a good pile of books, and my tsundoku habit has already been documented earlier this year. I’m currently reading Range by David Epstein, which is fascinating and is about taking a less specialised approach, being more generalist. So although I have a pile of copywriting and marketing books, I’m going broader, with some […]
To swear, or not to swear, that is the f*!#ing question
Swearing is not big, and it’s not clever. Swearing is only done by people with a very limited vocabulary. Yes, we’ve all heard our parents, our teachers, just about everybody say something like that at some point in time. I can still remember old ladies fainting in the aisles of Boots when French Connection changed […]