What do you do when you’re part of the largest arts festival in the world, with over 3,500 different shows with over 55,000 performances, and you’ve got little to no money to spend on marketing? I think the obvious answer is work damned hard, having spent a fantastic week at the Edinburgh Fringe, dashing […]
Brand Building
What’s the difference between your brand story and your brand stories?
I’ve written a lot about your brand story, about creating it and making sure everyone involved in what you do understands it and truly gets it. Your brand story should sum up where your business came from, what you do, where you’re going and why you do it, without being the length of a […]
Are you doing the easy things?
Creating and co-ordinating all your marketing activity is not easy. I don’t need to tell you that. You know how long it takes to come up with the ideas, put them into action and get things happening. It can get to feel like a hamster on the wheel, and constantly on the go. via […]
How design can help tell your story
Starting a business is not cheap, particularly if you are creating a product. For example, imagine you’re one of the many new gin distillers. A new still could cost you between £50k to £250k. And that’s before you get going on anything else. Perhaps you’ve had a huge lottery win, so can spend on […]
How to max out the content opportunities from food & drink festivals
With some of the Pub in the Park events already done and with Glastonbury kicking off tomorrow, we are well into the season of festivals, food and otherwise. For a small business, they’re a brilliant opportunity to get to talk directly to customers. You’ll get to hear their positive feedback, and the objections they […]