I’m having enough of a challenge remembering what day it is. Yeah, I know, it’s Friday. And I normally post on a Thursday. But they keep throwing in these darned Bank Holidays. And things keep changing all the time. The only thing I think I know is that there is no going back to […]
Brand Building
How to keep talking to your customers in strange times
Just as we’ve all got used to this version of normal, then along comes a newer version. There’s really not much going on at the moment that’s business as usual. So what are you supposed to do when it comes to content? I’ve got three things it’s not okay to do, and three things […]
47 things to do when business is slow
These are difficult times. There are no certainties at the moment. Many businesses will be facing difficulties, or at least a slow down. I’ve had clients had to move projects out already, which is not great news for either side. You hope that it all will come back, come good. So what do we […]
Ignore Valentine’s Day: it’s all about the book giving
Let’s talk about true and enduring love. Not the hearts and flowers stuff, but the love of a great book that has an impact long after you’ve put it down. Alongside that other thing that’s happening today, it’s also International Book Giving Day. I’ve got 5 suggestions of books for people and how they […]
Why your unique selling point isn’t (and what to do about it)
Unique: being the only one of its kind; unlike anything else. So when they say you need to find a unique selling point, or proposition, that’s a pretty high bar. Can you name one thing that is truly unique? What’s not unique? I worked with a client recently, pulling together the story of 30 […]