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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Brand Building

Do you still not have a strategy?

By Helen

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Maybe after last week’s post, you’ve written 6 blog posts. Whatever the strategy and plan was, you’ve just written them. Maybe you made a whole load of TikTok videos for the first time. Just because it feels like in 2024 that should be part of your strategy. That’s not really a strategy, is it? There’s […]

If ChatGPT is so good, why is copy still so dull?

By Helen

AI generated image of hands of different skin tones. On first look they appear to be fine, but on closer inspection there's a hand with five fingers, odd shapes and lengths.

It’s the end of the first year since ChatGPT and other AI tools exploded and went mainstream. It was going to be the end of dull copy. For many small businesses, it seemed like the perfect answer. It was simple, and it was free. For some things, they’re brilliant tools. But not infallible. If you’ve […]

Lack of budget isn’t the reason your content sucks

By Helen

AI generated image of a bored looking audience in a cinema. Most of them are yawning or asleep, It's an illustration, the people are dressed in shades of blue and grey and the seats are orange.

Who’s winning the Christmas adverts this year? Well, for return on investment in terms of media coverage versus budget spend, you’d have to put Charlie’s Bar in Enniskillen pretty close to the top. In case you missed it this week, their Christmas “ad” on TikTok went live on Saturday. By Tuesday it had gained just […]

Beyond images: the hidden power of captions

By Helen

A posted on a lamp post which says "Your story is not finished"

As small business owners, we’ve mastered the art of visual storytelling. With videos and images dominating social media, we often underestimate the role of words. Here’s some of the reasons why captions can make or break our social media presence. Search beyond Google Google stopped being the only player in search a long time ago. […]

Why getting big results with content doesn’t have to be extinct

By Helen

Created by AI. Image shows imaginary dinosaurs under the water with shafts of sunlight breaking through.

“There’s nothing substantial left to find.” I couldn’t decide if this was someone who didn’t know a lot about paleontology, or was someone who just didn’t want to look for fossils on the beach. Either way, it was an excuse not to start. If there wasn’t going to be a big result, then they weren’t […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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