These are difficult times. There are no certainties at the moment. Many businesses will be facing difficulties, or at least a slow down. I’ve had clients had to move projects out already, which is not great news for either side. You hope that it all will come back, come good. So what do we […]
Brand Building
Ignore Valentine’s Day: it’s all about the book giving
Let’s talk about true and enduring love. Not the hearts and flowers stuff, but the love of a great book that has an impact long after you’ve put it down. Alongside that other thing that’s happening today, it’s also International Book Giving Day. I’ve got 5 suggestions of books for people and how they […]
Why your unique selling point isn’t (and what to do about it)
Unique: being the only one of its kind; unlike anything else. So when they say you need to find a unique selling point, or proposition, that’s a pretty high bar. Can you name one thing that is truly unique? What’s not unique? I worked with a client recently, pulling together the story of 30 […]
How not attending conferences can still be valuable to your business
Who doesn’t love a good conference? The bad coffee, the lanyard, the goodie bag, and the awkward conversations under the guise of “networking”…love it. Joking aside, there are great reasons to get to a conference when you can. Google comes up with 197 million articles giving you any number of reasons why you should […]
Remind me what you do again? Why it would be easier to be a dentist than a copywriter.
Sometimes I wish I’d stuck with 15-year-old me’s plan to be a dentist. Everyone knows what a dentist does. But want to see a tumbleweed moment? Tell people you’re a copywriter or a content writer. Yeah, family get-togethers and social events over Christmas were entertaining. But I don’t think it’s just copywriters that have […]