Build it and they will come. I know, it was a lovely sentiment, and a reasonable film. Well, compared to Water World for sure. Would be lovely, but it really only does happen in the movies. As fascinating as every word you write as you set about blogging for your business is, there aren’t that […]
Brand Building
Why tell a story?
There are two very simple reasons: 1/ People remember stories 2/ People remember how stories made them feel And those two things help people connect to your brand. Make you much more front of mind when they come to spend money. That’s surely a third good reason to tell a story. Just make sure it’s […]
Blogging is dead. Long live the blog.
You read this all the time: blogging is dead. There are 8.8 million entries on Google if you ask if blogging is dead. And then you’ll read another piece about such and such blogger making millions from their blog due to a tie up/book deal/tv show. So what’s going on? Probably something in the middle […]