When you’re a small business, particularly one starting out, you can be short of several key things: Time Money Experience It might be that you can overcome some of these shortages with things you might have in overabundance: Enthusiasm Sheer graft Naivety Just think about where these three things can get you. You’re full […]
Brand Building
Never mis-sell the asparagus: 3 valuable lessons for any business
It Imagine that your customers have been waiting for something since last spring. Imagine that you’ve spent time attracting the kind of customers who care about their food, about seasonality. Imagine how thrilled they might feel when the spring menu has a fabulous sounding dish on it. One that really heroes that key ingredient: asparagus. […]
Why should your business even have a blog?
Do you know there are over 1 million entries on Google if you’re looking for a macaron baker in the UK? 1 million possible routes to find a provider of delicious clouds of colourful tastiness. Where the heck do you start? Probably at the top. And it’s probably no coincidence that the top 3 […]
Will you always remember the legend of how your brand started?
I’ve just come back from a 10 year reunion of people I used to work with, people who created a phenomenon in the beauty world. I think it’s worthy of the name legend. We did lots of reminiscing about the big event, as it changed things overnight. And you know what? Even as the team […]
David Hieatt says you should not hire me as a writer: 3 reasons why I agree
Not the greatest endorsement from a marketing genius, and a great storyteller. Not great any time, but particularly when your business is quite new. Now, just to be clear, David wasn’t picking on me personally. He was answering a question about whether he thought you could delegate or outsource writing. His answer was […]