Ok, I know. We’re all pretty sick of GDPR, and that’s just the emails coming into our own inboxes. Hopefully, you’ve got everything sorted for your business, and you’re probably heaving a small sigh of relief. But, as with most things when you run a small business, the GDPR deadline is not the end. […]
Brand Building
What’s the real value of your story?
Every product or service comes with a story. Someone tells you the story; you tell yourself the story. The story is part of the justification, even to ourselves, of the price. The most beautiful bag in the world Years ago, a client sent me a thank you gift. The most beautiful […]
Inspiring books for Bank Holiday reading on brand building and business growth
It looks like we have some more sunny days ahead, which is just the best feeling. Many small business owners won’t get to enjoy a full day in the sunshine, or larks on the beach, or other high jinks. And those of you that are off may still have something business related you want […]
Why you need to be yourself, everywhere
Tomorrow is Look A Like Day. Which is a day I’m going to encourage you not to be involved in. Oh, ok, you could produce fun photos of you looking like the Queen, or Freddie Mercury, or whoever you like. What you shouldn’t do is do what anyone else is doing. Or trying to be […]
Why UK Coffee Week is not just for coffee brands
UK Coffee Week falls at the end of April each year. Don’t get too comfy right now if you’re not in the coffee business. Don’t think that this isn’t a week for you to get busy on the content front and get in on the act. Each time you see one of these social […]