UK Coffee Week kicks off today. Don’t get too comfy if you’re not in the coffee business. Don’t think that this isn’t a week for you to get busy on the content front and get in on the act.
In fact, if it’s not an obvious week for you to create content around, then you might create even more standout content than usual. Can you find an angle that will hit one of the three aims of engaging content: educate, entertain, inspire.
Not sure? Here’s some thoughts.
Promoting other businesses
Where do you and your team stop in for your daily caffeine hit? Give them a shout out, or produce your guide to the best coffee pit stops near you. Or maybe you have a local supplier of coffee? Or an excellent delivery service?
Sharing the love and attention is no bad thing, even if you are a coffee shop. Tell people which coffee shops you’d go to in other towns in your area. I’d take the word of a good barista of where else the coffee was up to their standards.
And hello to the team at 200 Degrees in Nottingham. Still my favourite haunt for a flat white when I’m in the city.
Your product + coffee
If you’re a food or drink brand, then how can you mix up your product with coffee to give a different twist? For example, coffee makes a great marinade for pork, but will not be the first thought many people have when it comes to mixing something up. And turbo gin and tonics were definitely a thing last year, combining coffee and gin. So, what can you come up with?
Sharing new recipes or ways to serve your product with coffee might just entice people into a first or repeat purchase of your product. Or maybe not this time, but it keeps you in mind.
Your favourite coffee spot
Not about your local coffee shop, but the story of where you enjoy your cup of coffee. Mine is at the big kitchen table, early in the morning when there’s no one else up in the house, or in the area around me. Peace and quiet and birdsong, plus great coffee. All is well with the world.
This is the kind of content that’s about helping people get to know you, the person behind the brand. People buy from people. It’s an old adage but, it’s even more real today than I think it’s ever been. Equally, you could make it your favourite mug, or mugs. There’s a story behind those as well. If there’s a team of you, then you have a host of stories waiting to be told.
GIFs and Memes
Why not? This falls under the entertain category for sure. Not everything has to be serious. Not everything has to educate. Sometimes the world needs a laughter pause. Or even just a wry smile. And one a day on a theme just might cheer your day up, let alone anyone else’s.
Ten things you’d rather drink than coffee
Why go along with the crowd? Perhaps you loathe coffee. Why not tell that story? You won’t be the only one. Debate is good. As long as your business isn’t coffee. That would just be wrong. See all the lessons everywhere on authenticity.
And if coffee really doesn’t work for you, then you can apply all of these to National Tea Day on April 21st. But use the hashtags, and get involved. Or, if you’re like me and love both tea and coffee, then you’re going to have a busy content creating week!
Best get the kettle on then.