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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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How far ahead should you plan your content?

26/11/2020 By Helen Leave a Comment

Shows a wall planning for a number of week

  Come on, let’s admit it. Like many things, there’s the expectation, the intention, and then there’s the reality.     And hands up, in the past I’ve been a massive fan of planning as much content as possible. But then this year happened. When the world gets turned upside down in a moment, plans […]

Awareness Days are not effective on social media in 2020

19/11/2020 By Helen Leave a Comment

Caution. Are awareness days effective content in 2020?

  That’s quite the statement I know. But if you’ve been putting out social media content based around awareness days this year, then you might be surprised to know that for some businesses it can not only be neutral on their engagement levels but actually detrimental. That’s right. That content could be hurting how the […]

What is content marketing and why do you need it as a small business

03/09/2018 By Helen Leave a Comment

Content marketing is not rocket science, even for a small business

  There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]

Building the perfect pie business with Bray’s Cottage Pork Pies

05/03/2018 By Helen 4 Comments

The best pork pies ever from Bray's Cottage, and the content that makes us talk about them

  It’s the start of British Pie Week today. In spite of living near Melton Mowbray, the only pork pies that get eaten in my house are from Bray’s Cottage. I caught up with Sarah Pettegree, owner and pie maker extraordinaire, to talk about the role that content and social media has had to play […]

Can Twitter build your brand?

02/05/2017 By Helen Leave a Comment

Can Twitter build your brand? Not without some old fashioned leg work it can't

Anyone remember Twitter? It’s had more death knells than the death of blogging itself. But done well, it still can connect your brand to individuals in a very personal way, allowing you to respond with personality, with humour and with timeliness. Don’t underestimate the power of any of those things in building any kind of […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

break up content to help readers keep going

What makes truly useful content?

Be consistent everywhere you show up

How consistent is your content (and why it matters)

Mindful reactivity beats planning when the world is turned upside down

Time for mindful reactivity, not planning

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