Who’s winning the Christmas adverts this year? Well, for return on investment in terms of media coverage versus budget spend, you’d have to put Charlie’s Bar in Enniskillen pretty close to the top. In case you missed it this week, their Christmas “ad” on TikTok went live on Saturday. By Tuesday it had gained just […]
Social Media
Beyond images: the hidden power of captions
As small business owners, we’ve mastered the art of visual storytelling. With videos and images dominating social media, we often underestimate the role of words. Here’s some of the reasons why captions can make or break our social media presence. Search beyond Google Google stopped being the only player in search a long time ago. […]
Don’t worry: your business definitely shouldn’t be on TikTok
Unless you’ve been living under the proverbial rock, there’s no way you can’t have heard of Tik Tok. If you’ve got kids under the age of 25 living under that rock with you, then you’ve definitely heard of it. You know video consumption is on the rise In fact, the stats on video consumption growth […]
How far ahead should you plan your content?
Come on, let’s admit it. Like many things, there’s the expectation, the intention, and then there’s the reality. And hands up, in the past I’ve been a massive fan of planning as much content as possible. But then this year happened. When the world gets turned upside down in a moment, plans have to change […]
Awareness Days are not effective on social media in 2020
That’s quite the statement I know. But if you’ve been putting out social media content based around awareness days this year, then you might be surprised to know that for some businesses it can not only be neutral on their engagement levels but actually detrimental. That’s right. That content could be hurting how the […]