I intrigued, puzzled and bemused at a story last week about Estee Lauder creating “micro-storytelling” as a new strategy. Heralded as something new, it means they are going to stop telling just one story and tell a few smaller ones. Hmm. That doesn’t sound that new to me. But it probably is very new to […]
Blogging for business
99 Days to Christmas: time to finally get your content sorted
If you’re in food and drink related businesses, you probably don’t need me to tell you we’re in the run into Christmas trading period. New products and menus have been created. Production schedules have been created, possibly already underway. Orders from retailers have been received and planned for. If you’re a restaurant then Christmas […]
What is content marketing and why do you need it as a small business
There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
Sorry, this is not the post you are looking for
This post is about the fine art of saying sorry, of fessing up to your mistakes. It is not about when search results end up directing you to some random content (although we’ve all been there too). I’m saying sorry because I had a very different post in prep for today. Until I […]
What to do with the Content Catalyst newsletter to create original content for your readers
There’s a reason my newsletter is called the Content Catalyst. Coming up with new content for your business’ blog or Instagram or Twitter is not an easy task. Not month after month, week after week and day after day. Not saying it’s not worthwhile, but working out what to post all the time can sometimes […]