It’s pretty hard to ignore the fact that in the UK there’s a General Election next week. The question is are you ignoring it or embracing it with your content? What does it even mean to be political? In pure dictionary definition, then it means relating to the government or public affairs of a […]
Blogging for business
Eight ways to pick the right external events to focus your content on
It seems like there are awareness days for everything (although if you wonder why some are more successful than others, you might want to see my top three reasons why some are not worth the effort). And content made up just of awareness days probably isn’t right for anyone except those whose business is […]
90% of my content is pointless. And so is yours. But which 90%?
Apologies to John Wannamaker for mangling his quote about advertising, and for anyone offended by my doubting of their content. But I’d stand by it, and even say 100% of our content is pointless if we don’t review and know what is working for our customers and, ultimately, for our business and learning from […]
Curve balls, lemons and your content: what would you do?
There are very few things in life that are certain. I mean, I’m pretty sure that Christmas Day is still December 25th. February will still follow January. If you’re in the calendar business, then you’d think that years of there being a Bank Holiday on the first Monday in May wasn’t set to change. […]
How to solve a seasonal headache for your customers this Christmas
Sorry to mention the C-word, but for many people the half-term holidays, Halloween, the clocks going back…any of these signal the start of the festive season countdown. If you run a product business with a final quarter bias, then you’ll have been in Christmas mode for months. But whatever kind of business you run, […]