Echo chambers are dangerous, but seductive. Look at how many people were surprised by different election results. Their echo chambers of media choice and social media led them to believe their own world view. Trust me, I’m guilty of this one too. Breaking out I loved this piece by Shane O’Leary, which is partly […]
Blogging for business
What do we talk about now? Five themes that might resonate with customers
This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be […]
Are you being smart or wise? Why timing matters with your content.
Is there anyone who hasn’t noticed we’re in the middle of a pandemic? I mean, ok, there have been tales of solo sailors not having a clue until they tried to make it into port. But other than those people, surely no one has missed the news? Or missed the fact that there is […]
What types of content should we be posting at the moment? Honestly?
I think the honest answer is who really knows? There have never been times like this before, so there are no rules, no guidelines, no best practice. So I’ve got nothing to base this on, but I’d go for two things: 1. Content that works for you and how you’re feeling 2. Content that […]
You don’t need big budgets to generate buzz. Just jump in a lake.
Everyone wants buzz. But how do you get it when you’re a small business? Well, imagine being a small business with over 600,000 followers on Facebook. With 31,500 Instagram followers. How about getting 10x more comments, likes and shares every week than Airbnb? Regular blog posts that cover everything from gin walks to […]