I bet every single day there’s an email lands in your inbox from a company you were interested in, and it’s trying to sell you something. Am I right? There’s probably a whole bunch of them. Every single day. Buy this now. Today’s discount. Don’t miss out. Limited stocks. Time’s nearly up. You know […]
Blogging for business
How random is your reading? Here’s why it’s important
Echo chambers are dangerous, but seductive. Look at how many people were surprised by different election results. Their echo chambers of media choice and social media led them to believe their own world view. Trust me, I’m guilty of this one too. Breaking out I loved this piece by Shane O’Leary, which is partly […]
What do we talk about now? Five themes that might resonate with customers
This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be […]
Are you being smart or wise? Why timing matters with your content.
Is there anyone who hasn’t noticed we’re in the middle of a pandemic? I mean, ok, there have been tales of solo sailors not having a clue until they tried to make it into port. But other than those people, surely no one has missed the news? Or missed the fact that there is […]
What types of content should we be posting at the moment? Honestly?
I think the honest answer is who really knows? There have never been times like this before, so there are no rules, no guidelines, no best practice. So I’ve got nothing to base this on, but I’d go for two things: 1. Content that works for you and how you’re feeling 2. Content that […]