• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

  • Home
  • Telling your brand’s story
    • Brand story
    • Brand and Product Writing
    • Website Content
    • Blogs and newsletters
  • Working with me
    • Why work with me?
    • What can I do for your business?
    • What my clients say about working with me
    • Privacy Policy
  • The stories I’ve told
  • Blog
  • 2021 Awareness Days Calendar
  • Let’s talk
  • Why work with me?
  • Show Search
Hide Search

Blogging for business

Why an out of date blog is worse than no blog at all

02/04/2021 By Helen Leave a Comment

Image shows inside an old empty building with one red chair in the middle

What’s the date of the last post on your company blog? Perhaps you’ve got a regular rhythm, and your last post is in line with that. It doesn’t matter what that rhythm is, daily, weekly, monthly. It’s just whether you’re able to keep it up or not. You’re not alone if it’s been quite some […]

How can I write content? I’m not creative

26/03/2021 By Helen Leave a Comment

Image shows person working on a tablet with the word "creative" in a calligrapy type scrip

I got this as a question at the end of a seminar I delivered for the Food & Drink Forum on creating compelling content. I think it’s a belief that many people carry around with them. Why is that? Were you told you weren’t in school? It’s amazing how many of us are hanging onto […]

What to talk about now “normal” is returning

19/03/2021 By Helen Leave a Comment

Image shows a sunrise at the end of a tunnel, reflected in water

Fingers crossed, but we appear to be on a road out of this, a route back to normality, to normal life. The vaccine makes it feel like a sustainable, one-way journey, unlikely the yo-yo in and out of the last year’s lockdown. Question though. Do you remember how to do normal? It’s been a while […]

Easter is almost here: 5 content ideas you can create today

12/03/2021 By Helen Leave a Comment

Easter chocolate from the Easter Bunny

Usually, I love Easter, because it feels like we’re into Spring proper by then. It’s usually anyone’s guess what the weather will be like and whether it will feel like Easter or Christmas. And of course in 2021 we have another lockdown Easter, although slightly less so than last year. Don’t let that hold you […]

Fall in love with subheadings (readers and Google will thank you)

05/03/2021 By Helen Leave a Comment

an old looking illuminated text written in German that must be modern as it references April 1929 in the text

Can you imagine if “War and Peace” wasn’t split into chapters? Or your daily newspaper was just one continuous run of text? It sounds preposturous. But when it comes to blog posts and web pages, it’s not unusual to find the headings and subheadings have gone AWOL. Who cares about subheadings anyway? There are two […]

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 17
  • Go to Next Page »

Primary Sidebar

About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

The brands that survive will be the ones we care about.

Telling a great story about your brand has never been more important

Do you have tsundoku habit?Image shows lots of books arranged in a wall with gaps in between

Do you have an out of control tsundoku habit? I think I do!

Image shows inside an old empty building with one red chair in the middle

Why an out of date blog is worse than no blog at all

Topics

  • Blogging for business
  • Brand Building
  • Brand Purpose
  • General
  • People and Views
  • Social Media

Copyright © 2016- 2018 Helen Tarver - Privacy Policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

SAVE & ACCEPT