Today is officially “I Love to Write Day”. As a writer, then I feel lucky that that is most of my days, not just today. Not only do I love to write, but as I specialise in food and beauty, then I get to write about brands and things I love. I imagine if […]
Blogging for business
Why quality is as key to your content as your product or service
Today is World Quality Day, which might bring to mind lots of European directives or checklists. And your product or service might well have all kinds of quality standards that you have to comply with. It probably takes up a lot of time to ensure that you keep those high standards. When it comes […]
Three things to cover in every blog post about your product or service
Congratulations! You’ve got a new product launching. Or perhaps an additional service. Time to get out the starting blocks. Whatever it is, you’ll want to tell people about it. You’ll be completely over-excited about it and probably have reams and reams of things you want to say about it. You’ve worked on this for months, […]
Baking up great content for National Cake Week
It might be Monday, but it’s National Cake Week and International Coffee Day, which is a pretty good way to start the week. Now, you might be thinking that these days and weeks are pointless. And, done badly, they are. You might also think that they’re irrelevant to you and your business. And, done […]
How small businesses beat big ones at storytelling
I intrigued, puzzled and bemused at a story last week about Estee Lauder creating “micro-storytelling” as a new strategy. Heralded as something new, it means they are going to stop telling just one story and tell a few smaller ones. Hmm. That doesn’t sound that new to me. But it probably is very new to […]