Big firms are obsessed with repeating previous successes, of doing it all over again and getting even bigger results next time. They talk a lot about how you codify success. But what if your biggest success is based on a fluke, a stroke of luck, being in the right place at the right time, or […]
Blogging for business
What to do about the football
Apparently there is a big football match on this evening. In this household it’s a complete non-event. Not that I’m not patriotic, but I’ve never been into football. Apart from that brief period of being a season ticket holder at Crystal Palace. The things we do for “love”. But that aside, what do you do […]
Sometimes you just have to start: the power of momentum
Just because something is a cliche doesn’t mean there isn’t a strong element of truth to it. Whether you’re thinking of eating an elephant or making a 10,000-mile journey, it really only matters that you make a start. The power of the SFD If you’re not sure what to write about, sometimes it’s best to […]
Hormones make your content compelling
Toddlers screaming. Teenagers sulking. The menopausal amongst us being, well, menopausal. Those are the kinds of things we tend to think about when we think of hormones. Great stories need hormones You might never have thought about it before. But every piece of content, from Star Wars to Kim Kardashian’s sex tape, activates your hormones. […]
Collect your brand stories now for the future
“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]