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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Blogging for business

What makes truly useful content?

21/01/2021 By Helen Leave a Comment

break up content to help readers keep going

We’re not talking about Google not understanding your question. Let’s face it, it’s getting smarter and smarter. It’s about the quality of the answers that work for you. Different people will want different answers. For the people we want to talk to, the people in our tribes, can we provide the answers they’re looking for […]

Time for mindful reactivity, not planning

07/01/2021 By Helen Leave a Comment

Mindful reactivity beats planning when the world is turned upside down

  Up until about 8.03 pm on Monday, I had a different post planned for today. But that’s the thing at the moment; plans can turn on a moment’s notice. Restaurants suddenly finding they wouldn’t be open for New Year’s Eve, even though all the produce would have been in their larders. Schools finding on […]

Will you please stop selling to me, right now! (Or, how to make more sales by doing less)

13/08/2020 By Helen Leave a Comment

Black and white image of a building with the phrase "when will you return" in large letters across the skyline.

  I bet every single day there’s an email lands in your inbox from a company you were interested in, and it’s trying to sell you something. Am I right? There’s probably a whole bunch of them. Every single day. Buy this now. Today’s discount. Don’t miss out. Limited stocks. Time’s nearly up. You know […]

How random is your reading? Here’s why it’s important

25/06/2020 By Helen Leave a Comment

Keep the random stuff, you never when it will make itself useful

  Echo chambers are dangerous, but seductive. Look at how many people were surprised by different election results. Their echo chambers of media choice and social media led them to believe their own world view. Trust me, I’m guilty of this one too. Breaking out I loved this piece by Shane O’Leary, which is partly […]

What do we talk about now? Five themes that might resonate with customers

18/06/2020 By Helen Leave a Comment

Give them the details they need

  This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

break up content to help readers keep going

What makes truly useful content?

Be consistent everywhere you show up

How consistent is your content (and why it matters)

Mindful reactivity beats planning when the world is turned upside down

Time for mindful reactivity, not planning

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