Apologies to John Wannamaker for mangling his quote about advertising, and for anyone offended by my doubting of their content. But I’d stand by it, and even say 100% of our content is pointless if we don’t review and know what is working for our customers and, ultimately, for our business and learning from […]
Blogging for business
Curve balls, lemons and your content: what would you do?
There are very few things in life that are certain. I mean, I’m pretty sure that Christmas Day is still December 25th. February will still follow January. If you’re in the calendar business, then you’d think that years of there being a Bank Holiday on the first Monday in May wasn’t set to change. […]
How to solve a seasonal headache for your customers this Christmas
Sorry to mention the C-word, but for many people the half-term holidays, Halloween, the clocks going back…any of these signal the start of the festive season countdown. If you run a product business with a final quarter bias, then you’ll have been in Christmas mode for months. But whatever kind of business you run, […]
Taking a short break
I’m taking a couple of weeks off from posting here. I am in the middle of relocating, so seem to have spent most of my time surrounded by packing boxes, bubble wrap and tape. I’m enjoying the prospect of downsizing, not just my home but also all the things that we keep in our […]
What can your content plan learn from a sourdough starter?
It’s Sourdough September, not to mention it was bread week on Great British Bake off (we’re huge fans here). So, just for fun, but with some serious thoughts behind it, here’s why producing and working with content to drive your business is like a sourdough starter. Maybe grab some toast, and a cup of […]