I’m taking a couple of weeks off from posting here. I am in the middle of relocating, so seem to have spent most of my time surrounded by packing boxes, bubble wrap and tape. I’m enjoying the prospect of downsizing, not just my home but also all the things that we keep in our […]
Blogging for business
What can your content plan learn from a sourdough starter?
It’s Sourdough September, not to mention it was bread week on Great British Bake off (we’re huge fans here). So, just for fun, but with some serious thoughts behind it, here’s why producing and working with content to drive your business is like a sourdough starter. Maybe grab some toast, and a cup of […]
How to reuse and recycle your content
In the spirit of Second Hand September, I thought it would be helpful to look at how you can reuse and recycle your content, which ultimately helps you reduce the amount of content you have to create completely from scratch. Reduce. Reuse. Recycle. Helpful for saving valuable resources, whether it’s plastic or your time. […]
Getting to the point in your content
It’s pretty much any morning at my kitchen table. The tea is strong, and there’s another politician on the Today programme. And you know what I’m thinking? Get to the point. They are stories without end — just an endless list of items. And what happens? I retune to Radio 2. What’s this got […]
What’s holding you back from making video content?
How do you feel about being caught on camera? Or talking to camera? Do you revel in the spotlight or want to go and hide? I think many of us fall into the latter category. I know I certainly do. But when you read that 80% of audiences would rather watch a live video […]