We’re not talking about Google not understanding your question. Let’s face it, it’s getting smarter and smarter. It’s about the quality of the answers that work for you. Different people will want different answers. For the people we want to talk to, the people in our tribes, can we provide the answers they’re looking for […]
Blogging for business
Time for mindful reactivity, not planning
Up until about 8.03 pm on Monday, I had a different post planned for today. But that’s the thing at the moment; plans can turn on a moment’s notice. Restaurants suddenly finding they wouldn’t be open for New Year’s Eve, even though all the produce would have been in their larders. Schools finding on […]
Will you please stop selling to me, right now! (Or, how to make more sales by doing less)
I bet every single day there’s an email lands in your inbox from a company you were interested in, and it’s trying to sell you something. Am I right? There’s probably a whole bunch of them. Every single day. Buy this now. Today’s discount. Don’t miss out. Limited stocks. Time’s nearly up. You know […]
How random is your reading? Here’s why it’s important
Echo chambers are dangerous, but seductive. Look at how many people were surprised by different election results. Their echo chambers of media choice and social media led them to believe their own world view. Trust me, I’m guilty of this one too. Breaking out I loved this piece by Shane O’Leary, which is partly […]
What do we talk about now? Five themes that might resonate with customers
This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be […]