Everyone wants buzz. But how do you get it when you’re a small business? Well, imagine being a small business with over 600,000 followers on Facebook. With 31,500 Instagram followers. How about getting 10x more comments, likes and shares every week than Airbnb? Regular blog posts that cover everything from gin walks to […]
Blogging for business
How do your stories make people feel?
How the hell are you supposed to get any cut through with your content? I mean, there’s the shock and awe, clickbait kind of route, but that doesn’t build you credibility or long term customer loyalty. It might be surprising to know that this is not a new phenomenon. Here’s some ancient history on […]
Why storytelling is still important to businesses in 2020
What’s your favourite founder’s story? Could be Virgin, Innocent, Glossier…all businesses with great stories. Now, what about their best revenue numbers, or EBITDA? Why is that? Simple. Your brain gets more excited by stories When you hear facts and data, then a few bits of your brain light up. If you’re fascinated […]
How transparent should your content be?
“The Trial of Christine Keeler” on the BBC has been a great production and shows how at that time in history stories were much slower to unravel and hit the front pages. Slow, but not impossible, and in the end, the truth comes out. I mean, “Where is Christine?” is only a headline for […]
Are you getting political with your content?
It’s pretty hard to ignore the fact that in the UK there’s a General Election next week. The question is are you ignoring it or embracing it with your content? What does it even mean to be political? In pure dictionary definition, then it means relating to the government or public affairs of a […]