Congratulations! You’ve got a new product launching. Or perhaps an additional service. Time to get out the starting blocks. Whatever it is, you’ll want to tell people about it. You’ll be completely over-excited about it and probably have reams and reams of things you want to say about it. You’ve worked on this for months, […]
Blogging for business
Baking up great content for National Cake Week
It might be Monday, but it’s National Cake Week and International Coffee Day, which is a pretty good way to start the week. Now, you might be thinking that these days and weeks are pointless. And, done badly, they are. You might also think that they’re irrelevant to you and your business. And, done […]
How small businesses beat big ones at storytelling
I intrigued, puzzled and bemused at a story last week about Estee Lauder creating “micro-storytelling” as a new strategy. Heralded as something new, it means they are going to stop telling just one story and tell a few smaller ones. Hmm. That doesn’t sound that new to me. But it probably is very new to […]
99 Days to Christmas: time to finally get your content sorted
If you’re in food and drink related businesses, you probably don’t need me to tell you we’re in the run into Christmas trading period. New products and menus have been created. Production schedules have been created, possibly already underway. Orders from retailers have been received and planned for. If you’re a restaurant then Christmas […]
What is content marketing and why do you need it as a small business
There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]