You’re in business, therefore you have something to sell. So everything you do is about the sell, right? Wrong. You might get to send a couple of sales pitches to customers, and get a bit of their attention. But when all they see from you are bits of content just pushing the hard sell, what […]
Blogging for business
The story of my business? What story? – How to make your brand stand out through storytelling
Really? Are you sure there’s not a story? There wasn’t a moment when the idea for your business struck you? Or when you knew you’d had enough of the regular 9 to 5? It doesn’t have to be epic. Not everyone is Richard Branson or Anita Roddick, but every business does have a story. Does […]
Why the (blogging) field of dreams does not exist (or why you have to work hard to tell your story)
Build it and they will come. I know, it was a lovely sentiment, and a reasonable film. Well, compared to Water World for sure. Would be lovely, but it really only does happen in the movies. As fascinating as every word you write as you set about blogging for your business is, there aren’t that […]
Why tell a story?
There are two very simple reasons: 1/ People remember stories 2/ People remember how stories made them feel And those two things help people connect to your brand. Make you much more front of mind when they come to spend money. That’s surely a third good reason to tell a story. Just make sure it’s […]
Blogging is dead. Long live the blog.
You read this all the time: blogging is dead. There are 8.8 million entries on Google if you ask if blogging is dead. And then you’ll read another piece about such and such blogger making millions from their blog due to a tie up/book deal/tv show. So what’s going on? Probably something in the middle […]