This post is about the fine art of saying sorry, of fessing up to your mistakes. It is not about when search results end up directing you to some random content (although we’ve all been there too). I’m saying sorry because I had a very different post in prep for today. Until I […]
Blogging for business
What to do with the Content Catalyst newsletter to create original content for your readers
There’s a reason my newsletter is called the Content Catalyst. Coming up with new content for your business’ blog or Instagram or Twitter is not an easy task. Not month after month, week after week and day after day. Not saying it’s not worthwhile, but working out what to post all the time can sometimes […]
What are the surprising connections between an Edinburgh Fringe show and your small business?
I wrote the original version of this on my food blog, The Foodie Gift Hunter. I thought after 4 years, like many Fringe shows, it might be worth revisiting and give it a slightly different focus. You might think that the answer to the question is “not much”. But can you imagine ever saying […]
Why have you really stopped blogging for your business?
Hands up if your business has a blog? And hands up if you’ve updated in the past week? Or the past month? Or this year? Don’t be embarrassed if the answer is some point this year. You won’t be the only one. Over 15% say they post on an irregular basis, definitely less than […]
Telling stories through pictures
Okay, so this is not just to get out of buying the coffee (see Tuesday’s post for details). These are just a few times words caught my eye in July, for many different reasons. I think this was July, as the World Cup wasn’t really an event in my household. But Yorkshire Tea was on […]