Okay, so this is not just to get out of buying the coffee (see Tuesday’s post for details). These are just a few times words caught my eye in July, for many different reasons.
I think this was July, as the World Cup wasn’t really an event in my household. But Yorkshire Tea was on fire throughout with their social channels, and I loved this one. This is where words and pictures come together, to make a terrific story. There was some great video alongside this, so a great example of maximising content throughout different channels. It also probably wasn’t terribly expensive to make.
This just made me smile one day. I think there are many times we’d all like to be able to press this button. The summer is probably a good time to think about what you would reset.
I loved this sign and the philosophy behind it. Just because the world is 24/7, doesn’t mean you always have to be. This is in the physical store window on a Sunday at Kathrens Knitwear in Lyme Regis. I met Nicola a couple of times as we queued for great coffee in a morning at Town Mill Bakery. Amazing one-off stuff if you’re ever down in Lyme to go take a look.
Whereas this shop sign left me feeling slightly less positive. Had to turn off my spelling geek moment as was on my way inside to stock up on Lilliput Gin.
I did love the power of words to protest in July. There was some incredible artwork combined with words, as well as some great humour. Some of that humour was particularly British but no less powerful for it. Many were like mini-stories in two sentences. Just brilliant.
I will come back to this one in the future, as there is something about over-extending your brand. This is Smirnoff Cider. Smirnoff’s story is about the world’s number one premium vodka brand, triple distilled with a proprietary distillation process. Absolutely nothing to do with cider. To me, this is a clash of stories, a dilution. Not to mention it was the most disgustingly sweet thing I’ve tasted.
What words have you spotted over the summer that have had an impact on you?