It’s the end of the first year since ChatGPT and other AI tools exploded and went mainstream. It was going to be the end of dull copy. For many small businesses, it seemed like the perfect answer. It was simple, and it was free. For some things, they’re brilliant tools. But not infallible. If you’ve […]
brand storytelling
Lack of budget isn’t the reason your content sucks
Who’s winning the Christmas adverts this year? Well, for return on investment in terms of media coverage versus budget spend, you’d have to put Charlie’s Bar in Enniskillen pretty close to the top. In case you missed it this week, their Christmas “ad” on TikTok went live on Saturday. By Tuesday it had gained just […]
Beyond images: the hidden power of captions
As small business owners, we’ve mastered the art of visual storytelling. With videos and images dominating social media, we often underestimate the role of words. Here’s some of the reasons why captions can make or break our social media presence. Search beyond Google Google stopped being the only player in search a long time ago. […]
Why getting big results with content doesn’t have to be extinct
“There’s nothing substantial left to find.” I couldn’t decide if this was someone who didn’t know a lot about paleontology, or was someone who just didn’t want to look for fossils on the beach. Either way, it was an excuse not to start. If there wasn’t going to be a big result, then they weren’t […]
You might be the expert, but is it about you?
One of the great joys in my working life has always been about working with real experts in their field. Doesn’t matter what the expertise is in, there’s just something incredible about hearing from people who know their stuff. Except sometimes that expert voice isn’t appropriate. When people forget that the people they’re writing something […]