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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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brand storytelling

What’s not new in content but still important?

07/01/2022 By Helen

Image shows old payphone keyboard to illustrate what's not new in content

It’s that time of year when there are lots of lists about what’s new in content. It might be about the kinds of content you produce, where you put it, or the latest bits of technology you absolutely must have to make your content grab eyeballs. This is not about those things. We can sometimes […]

Avoiding greenwash in your content

12/11/2021 By Helen

As COP26 draws to a close today there’s no doubt that environmental issues will be high on many agendas. But once the last delegates have headed home, the banners have been taken down and the cameras turned elsewhere, will people still be talking about this? What if doing the right thing for the climate becomes […]

Keeping it simple, not simplistic

29/10/2021 By Helen

Keep things simple. Image shows yellow and black cookies with the words keep it simple pressed in

You are an expert in what you do. You know every step of the process from idea to delivery. The whys, the where, the how as well as the what. You know the history of your business and the industry you’re in. You’ve got a great store of knowledge to tell amazing stories from. But […]

Squandering your story assets

08/10/2021 By Helen

Shows a person holding burning money. Don't squander your stories or it's like burning an asset.

Did you know they reckon a Banksy mural appearing on your building can nearly double the value of your property? And I’m sure there are towns on the east coast that have been enjoying a Banksy Bounce after his summer spraycation left us a number of new pieces. You’d presumably be pretty thrilled. You’d look […]

More tales from lockdown: part 2

01/10/2021 By Helen

empty-restuarant-tables-tell-a-tale-of-lockdown

It didn’t matter what kind of business you were: lockdown affected all of us. Whether you were newly established or got a few years under your belt, there were impacts and changes. All the small business owners I spoke to had different experiences of the lockdown (click here if you missed the first three). These […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

What dreams will you make come true?

Every business can make dreams come true

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Image shows old payphone keyboard to illustrate what's not new in content

What’s not new in content but still important?

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