I’ve held off writing this post, and debated whether to write it or not. That’s not because it’s a political post, more because the Brexit situation changes every day. By the time this is published, there will already have been at least one major vote on the matter this week, possibly two. By the […]
brand storytelling
What can you learn from fiction writers to create better brand stories?
It’s World Book Day today. Which means if you’re a parent of children of a certain age you’ve probably had some panicked moments of coming up with an outfit! Hopefully, that’s over with now, so grab and coffee and relax, and take a moment to consider what you can learn from writing fiction to […]
Telling stories through pictures
Okay, so this is not just to get out of buying the coffee (see Tuesday’s post for details). These are just a few times words caught my eye in July, for many different reasons. I think this was July, as the World Cup wasn’t really an event in my household. But Yorkshire Tea was […]
Why small businesses can, and possibly should, be political
Big businesses tend not to take sides. They try very hard not to offend anyone at all. They walk the middle of the road. They bend with the wind of opinion, apologising for everything. They are never, ever, political. Which is all very nice, but it tends to mean that we don’t really care […]