Imagine if the bad guys had never turned up in Die Hard. Or if the Empire hadn’t killed Luke’s aunt and uncle. Suppose Roxie Hart hadn’t shot her lover in Chicago. Sure, John might have rekindled his relationship with his wife. Luke might eventually have got off the farm. Roxie might have become famous. But […]
brand storytelling
Why working in a shop makes me a better copywriter
If you follow me on Instagram, you’ll have seen this photo recently. No, it’s not me with my gin collection. I work a couple of days a week at Ammonite in Lyme Regis, and it’s brilliant for so many reasons. Some of them gin related. Does this mean I’m a bad copywriter? Maybe some of […]
Hormones make your content compelling
Toddlers screaming. Teenagers sulking. The menopausal amongst us being, well, menopausal. Those are the kinds of things we tend to think about when we think of hormones. Great stories need hormones You might never have thought about it before. But every piece of content, from Star Wars to Kim Kardashian’s sex tape, activates your hormones. […]
Telling a great story about your brand has never been more important
In October 2020, 6 million small businesses in the UK declared they were in a precarious position. This left 16 million jobs at risk. There were 190,000 retail jobs lost in the year from March 2020. It’s felt pretty gloomy. Good news is not all good news There are green shoots, with a stock market […]
Good stories will always move us
It seems incredible that it’s just 10 days since I went to Fine Food Show North in Harrogate. Restaurants were still open, Bettys was still serving tea, and people were still meeting. How lives change. But in these times I wanted to pull out a couple of the businesses I met that day. Businesses that […]