It didn’t matter what kind of business you were: lockdown affected all of us. Whether you were newly established or got a few years under your belt, there were impacts and changes. All the small business owners I spoke to had different experiences of the lockdown (click here if you missed the first three). These […]
brand storytelling
Small business owner stories from lockdown: part 1
On 27 September, it’ll be two years since a random group of strangers got together in a room at Cecil Sharp House in London, the home of British folk dancing. Not to dance, but to spend a day thinking about our businesses, or potential businesses, as freelancers and small business owners. A brilliant day led […]
It’s not just your image that needs a refresh
God, I love the ’80s. We had some of the greatest music of all time, music that I never grow tired of listening to. Not you, Chris de Burgh. Lady in Red can stay off every playlist of mine. And probably the less said about Joe Dolce and Black Lace the better. But generally, it […]
What’s the catalyst in your founder story?
Imagine if the bad guys had never turned up in Die Hard. Or if the Empire hadn’t killed Luke’s aunt and uncle. Suppose Roxie Hart hadn’t shot her lover in Chicago. Sure, John might have rekindled his relationship with his wife. Luke might eventually have got off the farm. Roxie might have become famous. But […]
Why working in a shop makes me a better copywriter
If you follow me on Instagram, you’ll have seen this photo recently. No, it’s not me with my gin collection. I work a couple of days a week at Ammonite in Lyme Regis, and it’s brilliant for so many reasons. Some of them gin related. Does this mean I’m a bad copywriter? Maybe some of […]