The headline, the blog post title, the email subject line. How often do you get no further than those things? In fact, I might be in trouble here, because you might not have actually got this far. If you are still reading, then the first hook worked. This time. A health warning […]
Blogging for business
What happens to your blog when you need a holiday?
When this post goes live, I’ll just about be on my way back from the airport. Not that I’ve been away, just dropping off my teenager to start her adventures on a trip to the US. But it’s coming into holiday season, which always raises the question, what to do with your blog and […]
What’s your time monster?
“I don’t have time”. We all say it. We probably even think we mean it. But we all get the same number of hours allotted to us. Obama ran the US on the same number of hours as you get. Michelle Obama got those incredible arms and wasn’t exactly sitting around filing her nails […]
Normal service will be resumed shortly
This is not the post that I was planning today. I was midway through editing a post from a great interview with Richard Budd, the photographer. It was a fascinating conversation, that already caused me to rewrite a recent post. There’s lot of good stuff in it, on the value of photography, what happens […]
Why hire a freelance content writer or copywriter?
What’s the reaction when you tell people what you do for a living? If you’re a dentist, or a vet, or a doctor, then everyone gets that you did a large amount of training, so probably never try to tell you how to do your job. If you’re a programmer or a personal trainer then […]