Is there anyone who hasn’t noticed we’re in the middle of a pandemic? I mean, ok, there have been tales of solo sailors not having a clue until they tried to make it into port. But other than those people, surely no one has missed the news? Or missed the fact that there is mass […]
Blogging for business
What are the rules for the types of content should we be posting at the moment? Honestly?
I think the honest answer is who really knows? There have never been times like this before, so there are no rules, no guidelines, no best practice. So I’ve got nothing to base this on, no simple rules to review things by, but I’d go for two things: Content that works for you and how […]
You don’t need big budgets to generate buzz. Just jump in a lake.
Everyone wants buzz. But how do you get it when you’re a small business? Well, imagine being a small business with over 600,000 followers on Facebook. With 31,500 Instagram followers. How about getting 10x more comments, likes and shares every week than Airbnb? Regular blog posts that cover everything from gin walks to […]
How do your stories make people feel?
How the hell are you supposed to get any cut through with your content? I mean, there’s the shock and awe, clickbait kind of route, but that doesn’t build you credibility or long term customer loyalty. It might be surprising to know that this is not a new phenomenon. Here’s some ancient history on […]
How transparent should your content be?
“The Trial of Christine Keeler” on the BBC has been a great production and shows how at that time in history stories were much slower to unravel and hit the front pages. Slow, but not impossible, and in the end, the truth comes out. I mean, “Where is Christine?” is only a headline for […]