It’s that time of year. Lots of talk of clean slates, resolutions, doing it differently.
There’ll be lists and lists of things to do and not do. Where to be, when to post, what to post. How to get more likes, more shares.
Of course, I could write about those things, but I won’t. Instead, I’m just going to suggest just four things to help you create great content in 2018:
I wrote about this back in November, but planning your content allows you to create your best content. You’ll think about the why as well as the what. Which might also make the content you produce more interesting, more relevant and more engaging to your target customer. You might always have your best ideas on the spur of the moment. Congratulations if that’s you. For the rest of us, we’ll be busy planning.
I appreciate this is the reverse of the previous one, but I think this one comes into its own when you have planned the majority of your content. By having a great plan already in place then you have the freedom and headspace to react to events as they unfold. They don’t have to be significant international events, they might just be local or mean something to you or your business.
My big question for all content in 2018 is still “why?” It should be the one thing you constantly ask yourself. Why are you posting? Why will your customer be bothered? Why will they want to see or hear or share what you’re creating? Be clear on the answer to that question and your content should better meet your ambitions for the year.
I wrote in 2017 about sharing, giving to other businesses. Not cash, but your support for their success. I still believe very strongly that there is room for everyone to have their bit of success. Lilliput Dorset Gin was the focus of that post, and sharing other people’s businesses certainly did not hold back their fortunes in 2017. Be generous.
Here’s to producing some great content in 2018, and getting the results your business wants and deserves from it.