I think the honest answer is who really knows? There have never been times like this before, so there are no rules, no guidelines, no best practice. So I’ve got nothing to base this on, no simple rules to review things by, but I’d go for two things: Content that works for you and how […]
brand content
What are your valuable gems of hidden content?
As part of my presentation on how not to work with bloggers, I also talked about three kinds of things that bloggers would want to hear from you about. The most surprising thing to food and drink producers was that their processes, their day to day business, could be fascinating content to the right […]
What are the four simple things that make for great content?
It’s that time of year. Lots of talk of clean slates, resolutions, doing it differently. There’ll be lists and lists of things to do and not do. Where to be, when to post, what to post. How to get more likes, more shares. Of course, I could write about those things, but I won’t. […]
Why the details matter in your content and beyond
I’m pleased to see the back of September. Don’t get me wrong, in many ways it was a great month. I worked with some great clients on some fascinating work. I got to marvel at continual reinvention and building of a legacy with a trip to see Harry Potter and the Cursed Child. There […]
The most important question to ask before you post anything
There are many things you might think you need to think about as you put content out into the wider world: An attention grabbing headline (but not too much like click bait). Amazing images. The right SEO techniques. Great design. All important, but not the most important. So, it’s all about the writing, […]