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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Why I hate those “453 things for your to-do list in 2022” type of posts

By Helen

Image shows an empty to-do list, sunglasses and a phone on a white table

If your inbox is anything like mine, then you’ll be inundated with posts telling you what you should be putting on your to-do list for next year. And they drive me nuts. Here’s why: A huge number of the items on the list this year were on last year’s list I’m all for recycling, but […]

What are the rules for the types of content should we be posting at the moment? Honestly?

By Helen

At a loss for what to do?

I think the honest answer is who really knows? There have never been times like this before, so there are no rules, no guidelines, no best practice. So I’ve got nothing to base this on, no simple rules to review things by, but I’d go for two things: Content that works for you and how […]

What are your valuable gems of hidden content?

By Helen

The hidden content in your business

  As part of my presentation on how not to work with bloggers, I also talked about three kinds of things that bloggers would want to hear from you about. The most surprising thing to food and drink producers was that their processes, their day to day business, could be fascinating content to the right […]

What are the four simple things that make for great content?

By Helen

Getting content ready for 2018

  It’s that time of year. Lots of talk of clean slates, resolutions, doing it differently. There’ll be lists and lists of things to do and not do. Where to be, when to post, what to post. How to get more likes, more shares. Of course, I could write about those things, but I won’t. […]

Why the details matter in your content and beyond

By Helen

It's all about the detail, in this case the spelling

  I’m pleased to see the back of September. Don’t get me wrong, in many ways it was a great month. I worked with some great clients on some fascinating work. I got to marvel at continual reinvention and building of a legacy with a trip to see Harry Potter and the Cursed Child. There […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

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