Usually, I love Easter, because it feels like we’re into Spring proper by then. It’s usually anyone’s guess what the weather will be like and whether it will feel like Easter or Christmas. And of course in 2021 we have another lockdown Easter, although slightly less so than last year. Don’t let that hold you […]
content planning
Are you being smart or wise? Why timing matters with your content.
Is there anyone who hasn’t noticed we’re in the middle of a pandemic? I mean, ok, there have been tales of solo sailors not having a clue until they tried to make it into port. But other than those people, surely no one has missed the news? Or missed the fact that there is […]
Review and plan: 5 things you should do before writing any content for 2019
When the end of the year is hurtling towards us at a rate of knots, it’s hard to find time to plan, let alone review and plan. We all feel that we should really be creating content plans, and content, ready for next year. Don’t get me wrong, I’m a massive fan of planning. […]
My best tool for engaging content in 2019
Today is Improve Your Office Day, and I wanted to share the one thing that I rely on for content throughout the year. In fact, so much so, that next year I am thinking of getting two. Now, we’re not talking about the latest laptop from Apple or a new digital camera. It’s not a […]
What to do with the Content Catalyst newsletter to create original content for your readers
There’s a reason my newsletter is called the Content Catalyst. Coming up with new content for your business’ blog or Instagram or Twitter is not an easy task. Not month after month, week after week and day after day. Not saying it’s not worthwhile, but working out what to post all the time can sometimes […]