Usually, I love Easter, because it feels like we’re into Spring proper by then. This year it’s anyone’s guess what the weather will be like and whether it will feel like Easter or Christmas.
Don’t let that hold you back though in creating great content around the event, not to mention the four day weekend for many people. Here’s five ideas for content that you could put together now and have out by Thursday:
Whether it’s roast lamb or Simnel cake, there are so many great food traditions around the holiday. If you’re a food-related business, then share how to use your product to make Easter treats. Or show ways to make new food traditions, or share food recipes from Easter celebrations in other countries. If you’re a drinks brand, then now is hopefully the time to share recipes for drinks that are fresher and lighter in flavours.
These could be traditions that we think we know or the traditions of your family. It could be about how to put together the best Easter egg hunt or how to make an Easter tree. This is the kind of content that gives insight into you and your brand; it doesn’t necessarily have to be directly about what you do or sell.
Places to spend Easter
This could be places near where you are based or places that you love to go. Tell the stories and the reasons why you love those places. Great opportunity to highlight other independent businesses in your local area. For me, I’d be on the beach at West Bay after breakfast at the Watch House Cafe.
Easter things to do
Maybe you’ve got an event going on, or know someone who does. Maybe it’s something unusual, or just something fun. Who doesn’t love an Easter bonnet parade after all? Or an Easter dog race? If the weather has turned nicer, then most of us love to come out of hibernation and do something, no matter what. Heck, some of us will come out even if it is snowing!
Films to watch
Ok, so just in case the weather is awful, then you could list your favourite Easter films. Again, content doesn’t have to only be about what you sell. In fact, it shouldn’t be all the time (see my post Don’t Sell to Me, Solve Something for Me for some of the reasons why). Add some colour about you, and this kind of post is great for that. Just remember to ask for the sale some time. Oh, and it has to be Easter Parade. Every year in this house.
Just pick one, make it great and get it out there before the holiday kicks in. What do you think, what will work for you and your business? For your customers?