Usually, I love Easter, because it feels like we’re into Spring proper by then. It’s usually anyone’s guess what the weather will be like and whether it will feel like Easter or Christmas.
And of course in 2021 we have another lockdown Easter, although slightly less so than last year.
Don’t let that hold you back though in creating great content around the event, not to mention the four day weekend for many people. Here’s five ideas for content that you could put together now and have out by Sunday night:
Whether it’s roast lamb or Simnel cake, there are so many great food traditions around the holiday.
If you’re a food-related business, then share how to use your product to make Easter treats. Or show ways to make new food traditions, or share food recipes from Easter celebrations in other countries.
If you’re a drinks brand, then now is hopefully the time to share recipes for drinks that are fresher and lighter in flavours.
These could be traditions that we think we know or the traditions of your family. It could be about how to put together the best Easter egg hunt or how to make an Easter tree.
This is the kind of content that gives insight into you and your brand; it doesn’t necessarily have to be directly about what you do or sell.
Places to spend Easter
Ah yes. In a “normal” year this is fascinating content, again giving an insight into you and your business.
You might have picked places near where you are based or places that you love to go. Tell the stories and the reasons why you love those places. Great opportunity to highlight other independent businesses in your local area.
For me, I’ll be on the beach here in Lyme Regis, with a coffee and almond croissant from Town Mill Bakery if I’m really pushing the boat out.
Hopefully, for one last time, you could write about the places you’re most looking forward to going to again as soon as we’re allowed to.
Easter things to do
Remember when we used to have Easter Parades, or egg rolling?
There might be some virtual events you can highlight this year, or again write about what you look forward to doing next Easter. Alternatively, you could reminisce about previous Easters and the events that made them special.
Central England Co-op did some content around this last year, on activities with kids in particular. As you’ll see, it’s about the community, not selling things necessarily.
Films to watch
Ah yes, something we can still get involved in. This used to be a suggestion just in case the weather was awful.
You could list your favourite Easter films, or maybe what Netflix binges you’re going to get in over the long weekend. Even after a year, we still need some new suggestions.
Again, content doesn’t have to only be about what you sell. In fact, it shouldn’t be all the time (see my post Don’t Sell to Me, Solve Something for Me for some of the reasons why). Add some colour about you, and this kind of post is great for that. Just remember to ask for the sale sometime.
Oh, and it has to be Easter Parade. Every year in this house.
Just pick one, make it great and get it out there before the holiday kicks in. What do you think, what will work for you and your business? For your customers?