It looks like we have some more sunny days ahead, which is just the best feeling. Many small business owners won’t get to enjoy a full day in the sunshine, or larks on the beach, or other high jinks. And those of you that are off may still have something business related you want […]
brand building
How your business story can be just like Star Wars
The Odeon, Barnsley. 1978. The whole audience is on its feet, clapping and cheering as our heroes collect their reward. Probably the first, and last time, I’ve seen such a unanimous, strong reaction to a film. Star Wars. It was all so new and thrilling and unexpected. And yet the story arc […]