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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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brand building

Why you can’t codify success

By Helen

Image shows a man and a woman in a swimming pool in inflatable doughnut rings.

Big firms are obsessed with repeating previous successes, of doing it all over again and getting even bigger results next time. They talk a lot about how you codify success. But what if your biggest success is based on a fluke, a stroke of luck, being in the right place at the right time, or […]

Easter is almost here: 5 content ideas you can create today

By Helen

Easter chocolate from the Easter Bunny

Usually, I love Easter, because it feels like we’re into Spring proper by then. It’s usually anyone’s guess what the weather will be like and whether it will feel like Easter or Christmas. And of course in 2021 we have another lockdown Easter, although slightly less so than last year. Don’t let that hold you […]

Inspiring books for Bank Holiday reading on brand building and business growth

By Helen

A moment to read in the sun

  It looks like we have some more sunny days ahead, which is just the best feeling. Many small business owners won’t get to enjoy a full day in the sunshine, or larks on the beach, or other high jinks. And those of you that are off may still have something business related you want […]

How your business story can be just like Star Wars

By Helen

What's the link between Star Wars and your business?

  The Odeon, Barnsley. 1978. The whole audience is on its feet, clapping and cheering as our heroes collect their reward. Probably the first, and last time, I’ve seen such a unanimous, strong reaction to a film.   Star Wars. It was all so new and thrilling and unexpected.   And yet the story arc […]

Why the details matter in your content and beyond

By Helen

It's all about the detail, in this case the spelling

  I’m pleased to see the back of September. Don’t get me wrong, in many ways it was a great month. I worked with some great clients on some fascinating work. I got to marvel at continual reinvention and building of a legacy with a trip to see Harry Potter and the Cursed Child. There […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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