Usually, I love Easter, because it feels like we’re into Spring proper by then. It’s usually anyone’s guess what the weather will be like and whether it will feel like Easter or Christmas. And of course in 2021 we have another lockdown Easter, although slightly less so than last year. Don’t let that hold you […]
brand building
Inspiring books for Bank Holiday reading on brand building and business growth
It looks like we have some more sunny days ahead, which is just the best feeling. Many small business owners won’t get to enjoy a full day in the sunshine, or larks on the beach, or other high jinks. And those of you that are off may still have something business related you want […]
How your business story can be just like Star Wars
The Odeon, Barnsley. 1978. The whole audience is on its feet, clapping and cheering as our heroes collect their reward. Probably the first, and last time, I’ve seen such a unanimous, strong reaction to a film. Star Wars. It was all so new and thrilling and unexpected. And yet the story arc […]
Why the details matter in your content and beyond
I’m pleased to see the back of September. Don’t get me wrong, in many ways it was a great month. I worked with some great clients on some fascinating work. I got to marvel at continual reinvention and building of a legacy with a trip to see Harry Potter and the Cursed Child. There […]
The most important question to ask before you post anything
There are many things you might think you need to think about as you put content out into the wider world: An attention grabbing headline (but not too much like click bait). Amazing images. The right SEO techniques. Great design. All important, but not the most important. So, it’s all about the writing, […]