I got this as a question at the end of a seminar I delivered for the Food & Drink Forum on creating compelling content. I think it’s a belief that many people carry around with them. Why is that? Were you told you weren’t in school? It’s amazing how many of us are hanging onto […]
Blogging for business
What to talk about now “normal” is returning
Fingers crossed, but we appear to be on a road out of this, a route back to normality, to normal life. The vaccine makes it feel like a sustainable, one-way journey, unlikely the yo-yo in and out of the last year’s lockdown. Question though. Do you remember how to do normal? It’s been a while […]
Easter is almost here: 5 content ideas you can create today
Usually, I love Easter, because it feels like we’re into Spring proper by then. It’s usually anyone’s guess what the weather will be like and whether it will feel like Easter or Christmas. And of course in 2021 we have another lockdown Easter, although slightly less so than last year. Don’t let that hold you […]
Fall in love with subheadings (readers and Google will thank you)
Can you imagine if “War and Peace” wasn’t split into chapters? Or your daily newspaper was just one continuous run of text? It sounds preposturous. But when it comes to blog posts and web pages, it’s not unusual to find the headings and subheadings have gone AWOL. Who cares about subheadings anyway? There are two […]
Seven ways to make your content more persuasive
What’s the point of copywriting? I might get asked that a few times a year. Whether we’re talking about copy or content, the point of the good stuff is to persuade people to do something, ideally the thing you want them to do. I loved this quote from Teressa Iazzi, formerly of Fast Company, and […]