There are two big challenges for blogging for your business: Getting started Keeping going I’ve covered the getting started part, the coming up with ideas part. Maybe you’ve had a really good run, you’ve got a good regular posting schedule going. Your customers find your posts valuable, they comment on them and share them. […]
Blogging for business
To Royal wedding or not to Royal wedding?
I know some people will not be aware that there’s a bigger than your average wedding on this weekend. I don’t think we’re ever going back to the kind of community celebrations that I recall from Charles and Diana’s wedding, or the Silver Jubilee. But what about as a business? What’s the approach you’ll […]
How your business story can be just like Star Wars
The Odeon, Barnsley. 1978. The whole audience is on its feet, clapping and cheering as our heroes collect their reward. Probably the first, and last time, I’ve seen such a unanimous, strong reaction to a film. Star Wars. It was all so new and thrilling and unexpected. And yet the story arc […]
Proofreading for quality (and avoiding red faces)
Look, we all have off days. We all have days when our blogging plan goes out the window, or the time we wanted to spend on a post has just disappeared. And you just need to get it out there. So you push “publish” and get on with your day. Along with your typos. […]
How to create the right blogging habit for you
There are currently nearly 2.5 million blog posts published every day. That number increases every day. There are words everywhere. This doesn’t even include the 6,000 tweets a minute or Instagram captions. It might make you feel like you have to be putting words out more words. You might start panicking and start pushing […]