How’s your summer been so far? Enjoying the sunshine? Working hard, blogging regularly and keeping your social media on schedule? Nope, me neither. In fact rather bashful look here. I had a blissful week down on the Dorset coast where the sun shone every day, and I swam in the sea as often as possible. […]
Blogging for business
Why you should fill every single piece of your content with joy (even your sales pages)
I wondered if I was writing this piece because I’m in holiday mode. Or because it’s nearly my birthday. But I’ve been thinking about joy. Really off the back of this Ted talk, which is definitely worth a watch (13 minutes of joy). Your work gives me feelings of joy […]
Do your big milestones matter to your customers?
Later this week I’ll be on the eve of a “big” birthday. Yes, one of those with a zero. I’ve done quite a few of them before, so it’s no big deal. Now, some of you might send birthday wishes, but it probably won’t make a difference as to whether or not you’d hire […]
How can you make life wonderfully simple for your customers?
Today is Simplicity Day. A day born out of a desire, possibly a need, to be free from the complications of the world, to be a bit freer. Sounds idyllic, doesn’t it? Could you make every day like that for your customers? Ok, you can’t take away every stress and complication in their lives, […]
From town criers of yesterday to today’s social media: the real power is still in your message
Today is International Town Criers Day. They were the social media of their day, the fastest way to get messages spread around the country. They delivered important messages, messages from the king and government. They also read out the reasons for hanging someone at their execution, but that’s been somewhat glossed over! What can […]