There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
Social Media
Building the perfect pie business with Bray’s Cottage Pork Pies
It’s the start of British Pie Week today. In spite of living near Melton Mowbray, the only pork pies that get eaten in my house are from Bray’s Cottage. I caught up with Sarah Pettegree, owner and pie maker extraordinaire, to talk about the role that content and social media has had to play […]
Can Twitter build your brand?
Anyone remember Twitter? It’s had more death knells than the death of blogging itself. But done well, it still can connect your brand to individuals in a very personal way, allowing you to respond with personality, with humour and with timeliness. Don’t underestimate the power of any of those things in building any kind of […]
Give in order to get: why it’s not all about you and your business
It’s tough to get a business going, and once it’s going to keep it going. It’s very easy to just be in your own bubble, thinking you have to fight everyone else every step of the way. Camaraderie would be a weakness, a threat to sales, something to be avoided. There is a different […]