You may or may not be working today. Particularly if you work for yourself, then I think the concept of the working week is somewhat fluid. But I do think it’s vital to try and carve out some time both to rest and also to continue to learn new stuff. So just in […]
Brand Building
Why I’ve been doing newsletters all wrong, and what I’m going to do next
So, confession time. My newsletters have been terrible. Well, I say that, but in my head, they’ve been brilliant: informative, educational, funny, entertaining. Except that’s exactly where they’ve been. In my head. Not a single one sent out in over a year. Which is most definitely not best practice in building an audience, or keeping […]
Why small businesses can, and possibly should, be political
Big businesses tend not to take sides. They try very hard not to offend anyone at all. They walk the middle of the road. They bend with the wind of opinion, apologising for everything. They are never, ever, political. Which is all very nice, but it tends to mean that we don’t really care […]
Why dreams have a place in every business
This Saturday is Make Your Dreams Come True Day. Which sounds like a wishy-washy kind of day, with rainbows and unicorns and no possible connection to your business. Except dreams can be incredibly powerful. Your dream has got your business to this stage already. That and a shedload of hard work, I get it. […]
Six valuable lessons every business can learn from putting on an Edinburgh Fringe show
I wrote a piece on this theme for my food blog after my first Fringe visit 3 years ago. As it’s coming up to Fringe time of year (Happy 70th!) I think most of these lessons apply to any small business. Yes, you can learn from the performing arts sector even if you’re in […]