I’ve just come back from a 10 year reunion of people I used to work with, people who created a phenomenon in the beauty world. I think it’s worthy of the name legend. We did lots of reminiscing about the big event, as it changed things overnight.
And you know what?
Even as the team most involved in all that went on, we all had slightly different takes on the events.
We’d all forgotten something as well. But we’d all forgotten a different something.
In effect, we were a collective memory.
Someone suggested we should write it down. It’s certainly a great story of how to make a multi million pound product. Only no one will like the moral of the story, as it probably can’t be repeated.
We all do remember though that it wasn’t the overnight success people perceived it to be! You have to do the legwork, the graft, the hard work.
In fact, the only reason to write the story down is that it’s still interesting, still has relevance, and can illustrate many different lessons and learnings.
Your brand might just be getting going, and you might think you’ll never forget how you got started. Or the moment that the idea came to you. Or the thing that pushed you over into giving up the day job.
You think you won’t forget.
You won’t mean to forget.
But you might.
A blog can act as your journal, or your journal can act as your blog (once you upload the tales you’ve committed to paper). Of course, if you write as you go, then you can’t rewrite your own history, but in this age of transparency, you’d really have to question why you’d want to.
Your brand is your legend in the making, yours to own, yours to tell. Every day you’re adding to the legend, new chapters in this incredible story. It’s completely unique to you.
Protect it in the same way you protect all your other brand assets. Your story is a key asset, and yet so often gets overlooked.
To quote Take That, “never forget where you’ve come here from”!
What legend are you writing?
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