I know what some of you are thinking! It’s only June. It’s summer. Okay, it is summer even if we’ve got the heating on. But it’s definitely not Christmas time. Wrong! Now is just the time to be planning the last three months of the year. This is particularly true if you […]
blogging
Why should your business even have a blog?
Do you know there are over 1 million entries on Google if you’re looking for a macaron baker in the UK? 1 million possible routes to find a provider of delicious clouds of colourful tastiness. Where the heck do you start? Probably at the top. And it’s probably no coincidence that the top 3 […]
Will you always remember the legend of how your brand started?
I’ve just come back from a 10 year reunion of people I used to work with, people who created a phenomenon in the beauty world. I think it’s worthy of the name legend. We did lots of reminiscing about the big event, as it changed things overnight. And you know what? Even as the […]
Don’t sell to me, solve something for me: how to create content people love
You’re in business, therefore you have something to sell. So everything you do is about the sell, right? Wrong. You might get to send a couple of sales pitches to customers, and get a bit of their attention. But when all they see from you are bits of content just pushing the hard sell, what […]
Why the (blogging) field of dreams does not exist (or why you have to work hard to tell your story)
Build it and they will come. I know, it was a lovely sentiment, and a reasonable film. Well, compared to Water World for sure. Would be lovely, but it really only does happen in the movies. As fascinating as every word you write as you set about blogging for your business is, there aren’t that […]