My favourite baristas weren’t necessarily the best ones. There was definitely no single-estate, single-origin coffee on offer. No trendy light fittings or furniture. In fact, the less said about the furniture, the better, but that wasn’t their fault. There was no latte art; the choice was takeaway cup or your own. Judgement free zone I’m […]
brand story
Why you need to do you
How can a word be both overused, and yet completely critical to a compelling brand story? That word is authentic. When there are ever more stories being told, you are connected to more people and yet people are not sure who, or what, to trust. If you’re told that the news is fake, the […]
What exactly is a brand story?
When people ask what I do, I tell them I help smaller businesses tell their brand story for business results and brand love. Which usually then leads to the question of what exactly is a brand story? Sometimes it’s easier to say what a brand story isn’t as a starting point. A brand story […]
How was your brand storytelling in 2018?
Let’s face it, 2018 has been a crazy kind of year. There’s been the crazy good kind of stuff, like weeks of sunshine, England doing quite well at the football, and that it was acceptable to drink Aperol Spritz openly in the UK. There was the crazy, bad stuff too that you wouldn’t think you […]
Think you know what the S in USP stands for? Maybe, maybe not.
Marketing does like its jargon. I suppose most industries do, but I’m not really big on nuclear physics so I can’t comment on their jargon. Some language crosses out of industries and into more everyday language. Now, if you’re in the US, then USP might well stand for US Pharmacopeia, as you see it […]