Two phrases that we say so often in life. I know I should go to the gym three times a week. I tell myself I don’t have time. And yet there’s time for chilling out. Which tells you more about my priorities probably, rather than my lack of time. The same applies to blogging and […]
brand story
The story of my business? What story? – How to make your brand stand out through storytelling
Really? Are you sure there’s not a story? There wasn’t a moment when the idea for your business struck you? Or when you knew you’d had enough of the regular 9 to 5? It doesn’t have to be epic. Not everyone is Richard Branson or Anita Roddick, but every business does have a story. Does […]
Why the (blogging) field of dreams does not exist (or why you have to work hard to tell your story)
Build it and they will come. I know, it was a lovely sentiment, and a reasonable film. Well, compared to Water World for sure. Would be lovely, but it really only does happen in the movies. As fascinating as every word you write as you set about blogging for your business is, there aren’t that […]
Why tell a story?
There are two very simple reasons: 1/ People remember stories 2/ People remember how stories made them feel And those two things help people connect to your brand. Make you much more front of mind when they come to spend money. That’s surely a third good reason to tell a story. Just make sure it’s […]
Freelance copywriter for small & medium-sized businesses in the food, drink, beauty and wellness industries
I write to help you tell your brand’s story in a way that consistently inspires customers to do something. What you want them to do is up to you, and if you’re not sure on that part, I can help you with that too. Not sure what your story is? I can also help you […]