* I’ve been thinking a lot about rule breaking recently. Not in the break the law sense, but in the breaking the perceived wisdom sense. School rules Like in the way schools don’t like you to. Schools want you to go through their system, following the rules, doing it the way it’s done. Not rocking […]
Brand Building
Interview with Tessa Stuart, the shopper stalker
If you’ve ever taken a product off a shelf in the supermarket, and then been accosted by someone other than security asking you, politely, to put it back, then you’ve possibly run into Tessa Stuart running one of her in-store research sessions. I featured her best selling book “Packed” in one of my Bank […]
Books on branding, stories and moments for your Bank Holiday reading list
The Bank Holidays seem to have come thick and fast this year, which I am not complaining about. Given the run of fine weather here in the UK then I guess small businesses will split into at least two camps. There will be those where this is going to be an incredibly busy day, […]
What opportunities lie beyond the GDPR deadline for small businesses?
Ok, I know. We’re all pretty sick of GDPR, and that’s just the emails coming into our own inboxes. Hopefully, you’ve got everything sorted for your business, and you’re probably heaving a small sigh of relief. But, as with most things when you run a small business, the GDPR deadline is not the end. […]
What’s the real value of your story?
Every product or service comes with a story. Someone tells you the story; you tell yourself the story. The story is part of the justification, even to ourselves, of the price. The most beautiful bag in the world Years ago, a client sent me a thank you gift. The most beautiful […]