Big businesses tend not to take sides. They try very hard not to offend anyone at all. They walk the middle of the road. They bend with the wind of opinion, apologising for everything. They are never, ever, political. Which is all very nice, but it tends to mean that we don’t really care […]
Brand Building
Why dreams have a place in every business
This Saturday is Make Your Dreams Come True Day. Which sounds like a wishy-washy kind of day, with rainbows and unicorns and no possible connection to your business. Except dreams can be incredibly powerful. Your dream has got your business to this stage already. That and a shedload of hard work, I get it. […]