I love a good pile of books, and my tsundoku habit has already been documented earlier this year. I’m currently reading Range by David Epstein, which is fascinating and is about taking a less specialised approach, being more generalist. So although I have a pile of copywriting and marketing books, I’m going broader, with some […]
Brand Building
To swear, or not to swear, that is the f*!#ing question
Swearing is not big, and it’s not clever. Swearing is only done by people with a very limited vocabulary. Yes, we’ve all heard our parents, our teachers, just about everybody say something like that at some point in time. I can still remember old ladies fainting in the aisles of Boots when French Connection changed […]
Why working in a shop makes me a better copywriter
If you follow me on Instagram, you’ll have seen this photo recently. No, it’s not me with my gin collection. I work a couple of days a week at Ammonite in Lyme Regis, and it’s brilliant for so many reasons. Some of them gin related. Does this mean I’m a bad copywriter? Maybe some of […]
Collect your brand stories now for the future
“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]
Telling a great story about your brand has never been more important
In October 2020, 6 million small businesses in the UK declared they were in a precarious position. This left 16 million jobs at risk. There were 190,000 retail jobs lost in the year from March 2020. It’s felt pretty gloomy. Good news is not all good news There are green shoots, with a stock market […]