It looks like we have some more sunny days ahead, which is just the best feeling. Many small business owners won’t get to enjoy a full day in the sunshine, or larks on the beach, or other high jinks. And those of you that are off may still have something business related you want […]
Brand Building
Why you need to be yourself, everywhere
Tomorrow is Look A Like Day. Which is a day I’m going to encourage you not to be involved in. Oh, ok, you could produce fun photos of you looking like the Queen, or Freddie Mercury, or whoever you like. What you shouldn’t do is do what anyone else is doing. Or trying to be […]
Why UK Coffee Week is not just for coffee brands
UK Coffee Week falls at the end of April each year. Don’t get too comfy right now if you’re not in the coffee business. Don’t think that this isn’t a week for you to get busy on the content front and get in on the act. Each time you see one of these social […]
Inspiring reading for Bank Holiday Monday and beyond
You may or may not be working today. Particularly if you work for yourself, then I think the concept of the working week is somewhat fluid. But I do think it’s vital to try and carve out some time both to rest and also to continue to learn new stuff. So just in […]
Why I’ve been doing newsletters all wrong, and what I’m going to do next
So, confession time. My newsletters have been terrible. Well, I say that, but in my head, they’ve been brilliant: informative, educational, funny, entertaining. Except that’s exactly where they’ve been. In my head. Not a single one sent out in over a year. Which is most definitely not best practice in building an audience, or keeping […]