I wrote recently about which comes first, your packaging design or your copy. In case anyone thought that I don’t love what the designers do, I wanted to share some great example from a recent trip. These are things where I think the design really enhances the story behind the products and brand. See if […]
General
Why you need to do you
How can a word be both overused, and yet completely critical to a compelling brand story? That word is authentic. When there are ever more stories being told, you are connected to more people and yet people are not sure who, or what, to trust. If you’re told that the news is fake, the […]
The stories behind the stories at The High Street Delicatessen
Last week I wrote about what a brand story is, and this week I wanted to show you brand stories in commercial action. I met Barrie and JoJo through serendipity. On one of David Hieatt’s courses, I met Will from Auxilium Group. Who in turn tweeted about Brays Cottage fabulous pork pies, which I’ve been […]
What exactly is a brand story?
When people ask what I do, I tell them I help smaller businesses tell their brand story for business results and brand love. Which usually then leads to the question of what exactly is a brand story? Sometimes it’s easier to say what a brand story isn’t as a starting point. A brand story […]
Review and plan: 5 things you should do before writing any content for 2019
When the end of the year is hurtling towards us at a rate of knots, it’s hard to find time to plan, let alone review and plan. We all feel that we should really be creating content plans, and content, ready for next year. Don’t get me wrong, I’m a massive fan of planning. I […]