I’ve held off writing this post, and debated whether to write it or not. That’s not because it’s a political post, more because the Brexit situation changes every day. By the time this is published, there will already have been at least one major vote on the matter this week, possibly two. By the […]
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What can you learn from fiction writers to create better brand stories?
It’s World Book Day today. Which means if you’re a parent of children of a certain age you’ve probably had some panicked moments of coming up with an outfit! Hopefully, that’s over with now, so grab and coffee and relax, and take a moment to consider what you can learn from writing fiction to […]
How to write product copy that makes people go “oh yes”
Product copy has many jobs to do, but also many ways to do it. At the sharp end, on the shelf in a retail store, it has to make people say “oh yes” and stick it in a basket. In about 0.75 seconds or less. At the other end of the spectrum, online space […]
Why product copy and product design deserve equal top billing
It’s very easy to get completely caught up in designing your first, or latest, product. It’s the bringing to life of your idea. Somehow it suddenly gets to feel real. With the designer, you agonise over colours, graphics and logos, textures, paper type, packaging type. Whether they’ve spelt your brand right. But all the […]
Which books would you give on International Book Giving Day?
I’m not big on Valentine’s Day, but I do love that today is also International Book Giving Day. Continuing to learn, to look for new perspectives, to imagine new possibilities; isn’t this potentially what’s inside any book? Unlike trying to fit in a training course or workshop, you can always fit in reading with […]