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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Blog

Lack of budget isn’t the reason your content sucks

By Helen

AI generated image of a bored looking audience in a cinema. Most of them are yawning or asleep, It's an illustration, the people are dressed in shades of blue and grey and the seats are orange.

Who’s winning the Christmas adverts this year? Well, for return on investment in terms of media coverage versus budget spend, you’d have to put Charlie’s Bar in Enniskillen pretty close to the top. In case you missed it this week, their Christmas “ad” on TikTok went live on Saturday. By Tuesday it had gained just […]

Beyond images: the hidden power of captions

By Helen

A posted on a lamp post which says "Your story is not finished"

As small business owners, we’ve mastered the art of visual storytelling. With videos and images dominating social media, we often underestimate the role of words. Here’s some of the reasons why captions can make or break our social media presence. Search beyond Google Google stopped being the only player in search a long time ago. […]

Why getting big results with content doesn’t have to be extinct

By Helen

Created by AI. Image shows imaginary dinosaurs under the water with shafts of sunlight breaking through.

“There’s nothing substantial left to find.” I couldn’t decide if this was someone who didn’t know a lot about paleontology, or was someone who just didn’t want to look for fossils on the beach. Either way, it was an excuse not to start. If there wasn’t going to be a big result, then they weren’t […]

The two business damaging mistakes you’re going to make with ChatGPT

By Helen

Image shows someone working on a black laptop with the homescreen of ChatGPT open on the screen

As a copywriter, you might expect me to warn you to stay away from ChatGPT. Far from it. I love ChatGPT. It’s a fantastic tool. But, like most tools, it only works when you use it properly. Most people won’t. What you’re going to ask ChatGPT to do As a small business owner, you’re probably […]

You can’t control or hack the algorithm

By Helen

“You’re not in control of when you get wet when there are waves”. From the squeals a few minutes later, I guess the sea exerted its control and the two swimmers got a quicker dousing in cold water than they’d hoped for. But if you swim in the sea, then that’s the way the waves […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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