That’s quite the statement I know. But if you’ve been putting out social media content based around awareness days this year, then you might be surprised to know that for some businesses it can not only be neutral on their engagement levels but actually detrimental. That’s right. That content could be hurting how the […]
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Purpose is your bouncer
That’s an image, isn’t it? Sending them packing. Telling them their name’s not on the list. Keeping people away from what you do. It sounds counter-intuitive, doesn’t it? Particularly as we look at the stories of the impending financial crisis on top of the crisis of lockdown. But what if keeping people out is […]
What’s on your business reading list this Bank Holiday?
What’s your relationship with reading been during lockdown? Getting lost between the covers or struggling to concentrate beyond page 4? Or a bit of a yo-yo between the two? I know I have been. Some weeks I’ve got through pages and pages, and other weeks I’ve read the news. That’s been enough to put […]
I’m celebrating my business’ birthday and here’s why
Do you know when your business’ birthday is? Mine’s today. And yes, I’m taking the day to celebrate. Why not? Getting through any year in business is worth a moment’s celebration. Getting through this year with all its craziness is worth more than just a moment. And also because not everyone made it. I […]
Will you please stop selling to me, right now! (Or, how to make more sales by doing less)
I bet every single day there’s an email lands in your inbox from a company you were interested in, and it’s trying to sell you something. Am I right? There’s probably a whole bunch of them. Every single day. Buy this now. Today’s discount. Don’t miss out. Limited stocks. Time’s nearly up. You know […]