No surprise that as a writer I love books. I’ve written a few reading lists not to mention the tales of my tsundoku habit. As we head deep into the festive season, I thought I’d share what’s on my list to Santa and I’d love to hear what’s on yours. These are five on my […]
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Avoiding greenwash in your content
As COP26 draws to a close today there’s no doubt that environmental issues will be high on many agendas. But once the last delegates have headed home, the banners have been taken down and the cameras turned elsewhere, will people still be talking about this? What if doing the right thing for the climate becomes […]
Keeping it simple, not simplistic
You are an expert in what you do. You know every step of the process from idea to delivery. The whys, the where, the how as well as the what. You know the history of your business and the industry you’re in. You’ve got a great store of knowledge to tell amazing stories from. But […]
Squandering your story assets
Did you know they reckon a Banksy mural appearing on your building can nearly double the value of your property? And I’m sure there are towns on the east coast that have been enjoying a Banksy Bounce after his summer spraycation left us a number of new pieces. You’d presumably be pretty thrilled. You’d look […]
More tales from lockdown: part 2
It didn’t matter what kind of business you were: lockdown affected all of us. Whether you were newly established or got a few years under your belt, there were impacts and changes. All the small business owners I spoke to had different experiences of the lockdown (click here if you missed the first three). These […]