Swearing is not big, and it’s not clever. Swearing is only done by people with a very limited vocabulary. Yes, we’ve all heard our parents, our teachers, just about everybody say something like that at some point in time. I can still remember old ladies fainting in the aisles of Boots when French Connection changed […]
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Why working in a shop makes me a better copywriter
If you follow me on Instagram, you’ll have seen this photo recently. No, it’s not me with my gin collection. I work a couple of days a week at Ammonite in Lyme Regis, and it’s brilliant for so many reasons. Some of them gin related. Does this mean I’m a bad copywriter? Maybe some of […]
Hormones make your content compelling
Toddlers screaming. Teenagers sulking. The menopausal amongst us being, well, menopausal. Those are the kinds of things we tend to think about when we think of hormones. Great stories need hormones You might never have thought about it before. But every piece of content, from Star Wars to Kim Kardashian’s sex tape, activates your hormones. […]
Even your smallest space is a story space
What’s the smallest space your business owns? We’re often focused on the big spaces, the big things. The places where you can tell your story in huge letters or at great length. We agonise over what to put on billboards or the side of our delivery lorries. But the smallest space is the one your […]
Collect your brand stories now for the future
“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]