How long does it take you to decide to buy something new in the supermarket? Do you stand and read all the lovingly crafted copy on the front and back of the product? Do you admire the beautiful design, the quality of the packaging, all the little details that make up the lovely looking […]
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The stories behind the stories at The High Street Delicatessen
Last week I wrote about what a brand story is, and this week I wanted to show you brand stories in commercial action. I met Barrie and JoJo through serendipity. On one of David Hieatt’s courses, I met Will from Auxilium Group. Who in turn tweeted about Brays Cottage fabulous pork pies, which I’ve […]
What exactly is a brand story?
When people ask what I do, I tell them I help smaller businesses tell their brand story for business results and brand love. Which usually then leads to the question of what exactly is a brand story? Sometimes it’s easier to say what a brand story isn’t as a starting point. A brand story […]
Make new resolutions for your content, today or any day
Did you make any resolutions this year? Are they new ones or ones you’ve made before? And how’s it going? If you’re struggling, then don’t panic. Today is Ditch Your New Year’s Resolutions Day, as apparently it’s the day that most resolutions get broken. And that’s ok. Who wanted to eat kale every day […]
Play the fairy godmother and make some dreams come true (even if you’re an accountant)
There are some strange days in January. This week has included, so far, Bubble Bath Day (8th), Play God Day (9th) and today is Peculiar People Day. It seems we need to make up our own entertainment to get around the bleakness of January. But the 13th is Make Your Dreams Come True Day. […]