It’s Sourdough September, not to mention it was bread week on Great British Bake off (we’re huge fans here). So, just for fun, but with some serious thoughts behind it, here’s why producing and working with content to drive your business is like a sourdough starter. Maybe grab some toast, and a cup of […]
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How to reuse and recycle your content
In the spirit of Second Hand September, I thought it would be helpful to look at how you can reuse and recycle your content, which ultimately helps you reduce the amount of content you have to create completely from scratch. Reduce. Reuse. Recycle. Helpful for saving valuable resources, whether it’s plastic or your time. […]
Marketing on a tiny budget: lessons from the Edinburgh Fringe
What do you do when you’re part of the largest arts festival in the world, with over 3,500 different shows with over 55,000 performances, and you’ve got little to no money to spend on marketing? I think the obvious answer is work damned hard, having spent a fantastic week at the Edinburgh Fringe, dashing […]
How to write blog posts in a hurry
It’s summertime, and you’re either in the midst of your busiest season, or you’re trying to get some time off to recharge. It does mean that, unless you’re adopting radio silence on your activities, you’ll want to be efficient in creating content. Not rubbish content, but things that still have value for your readers. […]
What’s on your summer reading list?
As kids start getting angsty about all the back to school signs, who’s going to break it to them that we’re never done with learning? I’ve got some long train journies coming up so am busy looking for new to me books to pass the hours with, and stimulate some new ideas. Here’s what’s […]