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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Blog

Small business owner stories from lockdown: part 1

24/09/2021 By Helen

Image shows an empty transport concourse. Entrepreneur tales from lockdown

On 27 September, it’ll be two years since a random group of strangers got together in a room at Cecil Sharp House in London, the home of British folk dancing. Not to dance, but to spend a day thinking about our businesses, or potential businesses, as freelancers and small business owners. A brilliant day led […]

Learning by accident

10/09/2021 By Helen

Image shows a small child in blue shorts outside a red school door. Learning is lifelong.

This week has that definite back to school feeling, even if you don’t have kids in the school system or aren’t in the formal education system yourself. I’ve learnt three things this week: What my car alarm sounds like That my car zapper actually has a key inside it How to fix the back door […]

Why storytelling will always be important to businesses

03/09/2021 By Helen

image shows text being typed on an old typewriter. It says once upon a time. Why storytelling is always important to businesses

What’s your favourite founder’s story? Could be Virgin, Innocent, Glossier…all businesses with great stories. Now, what about their best revenue numbers, or EBITDA? Why is that? Simple.   Your brain gets more excited by stories When you hear facts and data, then a few bits of your brain light up. If you’re fascinated by this […]

The art of not thinking (and finding the answer)

13/08/2021 By Helen

Image shows a woman with a book open, staring at a phone screen and a laptop screen. The art of not thinking and the cult of busy.

There is an addiction to being busy, to accounting for every minute of our time. Corporate environments don’t help, where time at the desk certainly used to be the measure of effort and achievement. For anyone working in an industry where timesheets were the norm, then this would all be amplified. When your time is […]

It’s not just your image that needs a refresh

30/07/2021 By Helen

Image shows a pile of old cassettes

God, I love the ’80s. We had some of the greatest music of all time, music that I never grow tired of listening to. Not you, Chris de Burgh. Lady in Red can stay off every playlist of mine. And probably the less said about Joe Dolce and Black Lace the better. But generally, it […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

What dreams will you make come true?

Every business can make dreams come true

flowers-bursting-through-the-wall

Admitting when you got it wrong

Image shows old payphone keyboard to illustrate what's not new in content

What’s not new in content but still important?

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