It seems incredible that it’s just 10 days since I went to Fine Food Show North in Harrogate. Restaurants were still open, Bettys was still serving tea, and people were still meeting. How lives change. But in these times I wanted to pull out a couple of the businesses I met that day. Businesses that […]
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47 things to do when business is slow
These are difficult times. There are no certainties at the moment. Many businesses will be facing difficulties, or at least a slow down. I’ve had clients had to move projects out already, which is not great news for either side. You hope that it all will come back, come good. So what do we […]
You don’t need big budgets to generate buzz. Just jump in a lake.
Everyone wants buzz. But how do you get it when you’re a small business? Well, imagine being a small business with over 600,000 followers on Facebook. With 31,500 Instagram followers. How about getting 10x more comments, likes and shares every week than Airbnb? Regular blog posts that cover everything from gin walks to […]
Telling your sustainability story doesn’t have to be boring (only honest)
Is there anyone still wondering why they might need to know what their story is about sustainability? How about: Online searches for “sustainable fashion” tripled between 2016 and 2019 Nearly 4 in 10 shoppers in a European study said their top priority is that food and drink is produced in a way that doesn’t […]
How much does generosity cost?
And before you say “nothing”, here’s some examples, and the impact they have on a business’ reputation. How much is a piece of pitta bread? Likya is a slightly unlikely looking Turkish restaurant in Borehamwood. In a high street with the usual chains, this looks a little old school. Plus it’s got a lot […]