World Book Day used to strike fear into my heart as a parent, usually as the school seemed to decide very last minute that the kids needed to go in fancy dress. Thankfully my kids are beyond that age now! And I think for many small businesses it’s a great day to drive some […]
Archives for February 2018
Why I’ve been doing newsletters all wrong, and what I’m going to do next
So, confession time. My newsletters have been terrible. Well, I say that, but in my head, they’ve been brilliant: informative, educational, funny, entertaining. Except that’s exactly where they’ve been. In my head. Not a single one sent out in over a year. Which is most definitely not best practice in building an audience, or keeping […]