I’m having enough of a challenge remembering what day it is. Yeah, I know, it’s Friday. And I normally post on a Thursday. But they keep throwing in these darned Bank Holidays. And things keep changing all the time. The only thing I think I know is that there is no going back to how […]
Archives for May 2020
Are you being smart or wise? Why timing matters with your content.
Is there anyone who hasn’t noticed we’re in the middle of a pandemic? I mean, ok, there have been tales of solo sailors not having a clue until they tried to make it into port. But other than those people, surely no one has missed the news? Or missed the fact that there is mass […]
How to keep talking to your customers in strange times
Just as we’ve all got used to this version of normal, then along comes a newer version. There’s really not much going on at the moment that’s business as usual. So what are you supposed to do when it comes to content? I’ve got three things it’s not okay to do, and three things […]