Do you know when your business’ birthday is? Mine’s today. And yes, I’m taking the day to celebrate. Why not? Getting through any year in business is worth a moment’s celebration. Getting through this year with all its craziness is worth more than just a moment. And also because not everyone made it. I […]
Will you please stop selling to me, right now! (Or, how to make more sales by doing less)
I bet every single day there’s an email lands in your inbox from a company you were interested in, and it’s trying to sell you something. Am I right? There’s probably a whole bunch of them. Every single day. Buy this now. Today’s discount. Don’t miss out. Limited stocks. Time’s nearly up. You know […]
Not discovering gravity during lockdown is not a failure
I think we’re all done with hearing Shakespeare wrote King Lear and others during plague lockdowns. Or that Newton discovered gravity. For many of us, discovering where we’ve hidden the remote control is enough. Not to mention pretty crucial in lockdown. As small business owners, we had enough on our plates, to be honest, […]
How random is your reading? Here’s why it’s important
Echo chambers are dangerous, but seductive. Look at how many people were surprised by different election results. Their echo chambers of media choice and social media led them to believe their own world view. Trust me, I’m guilty of this one too. Breaking out I loved this piece by Shane O’Leary, which is partly about […]
What do we talk about now? Five themes that might resonate with customers
This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be in […]