I’m having enough of a challenge remembering what day it is. Yeah, I know, it’s Friday. And I normally post on a Thursday. But they keep throwing in these darned Bank Holidays. And things keep changing all the time. The only thing I think I know is that there is no going back to how […]
Are you being smart or wise? Why timing matters with your content.
Is there anyone who hasn’t noticed we’re in the middle of a pandemic? I mean, ok, there have been tales of solo sailors not having a clue until they tried to make it into port. But other than those people, surely no one has missed the news? Or missed the fact that there is mass […]
How to keep talking to your customers in strange times
Just as we’ve all got used to this version of normal, then along comes a newer version. There’s really not much going on at the moment that’s business as usual. So what are you supposed to do when it comes to content? I’ve got three things it’s not okay to do, and three things […]
Preparing for what lies beyond this uncertainty
Uncertainty is never a good feeling. In fact, research showed that uncertainty is more stressful than knowing something bad is definitely going to happen. And these are surely the most uncertain of times in most of our lives, ever. I can’t vouch for everyone, but sometimes in uncertain times then I feel better doing something. […]
What to read in lockdown when you don’t want to read the news
As we continue to be in lockdown, are you obsessed with the news, or limiting your exposure to it? It’s easy to understand both approaches. Equally, you might have more time to read more things so might be wandering more widely than before. Just as we now have words in use that even 6 […]