Is there anyone still wondering why they might need to know what their story is about sustainability? How about: Online searches for “sustainable fashion” tripled between 2016 and 2019 Nearly 4 in 10 shoppers in a European study said their top priority is that food and drink is produced in a way that doesn’t […]
How much does generosity cost?
And before you say “nothing”, here’s some examples, and the impact they have on a business’ reputation. How much is a piece of pitta bread? Likya is a slightly unlikely looking Turkish restaurant in Borehamwood. In a high street with the usual chains, this looks a little old school. Plus it’s got a lot […]
How do your stories make people feel?
How the hell are you supposed to get any cut through with your content? I mean, there’s the shock and awe, clickbait kind of route, but that doesn’t build you credibility or long term customer loyalty. It might be surprising to know that this is not a new phenomenon. Here’s some ancient history on […]
Ignore Valentine’s Day: it’s all about the book giving
Let’s talk about true and enduring love. Not the hearts and flowers stuff, but the love of a great book that has an impact long after you’ve put it down. Alongside that other thing that’s happening today, it’s also International Book Giving Day. I’ve got 5 suggestions of books for people and how they might […]
Why your unique selling point isn’t (and what to do about it)
Unique: being the only one of its kind; unlike anything else. So when they say you need to find a unique selling point, or proposition, that’s a pretty high bar. Can you name one thing that is truly unique? What’s not unique? I worked with a client recently, pulling together the story of 30 […]