External events are useful prompts for your content. But, it seems like there are awareness days for absolutely everything (although if you wonder why some are more successful than others, you might want to see my top three reasons why some are not worth the effort). And content made up just of awareness days probably […]
Why some awareness days don’t work for your business
We’ve all heard about random days, like National Hot Pickle Day. Or Take Your Dachsund to the Theatre Day. Might have made that one up. But when you create compelling content focused on the right day, then there is the potential to have some real impact. So why do some days just not have any […]
90% of my content is pointless. And so is yours. But which 90%?
Apologies to John Wannamaker for mangling his quote about advertising, and for anyone offended by my doubting of their content. But I’d stand by it, and even say 100% of our content is pointless if we don’t review and know what is working for our customers and, ultimately, for our business and learning from it. […]
Curve balls, lemons and your content: what would you do?
There are very few things in life that are certain. I mean, I’m pretty sure that Christmas Day is still December 25th. February will still follow January. If you’re in the calendar business, then you’d think that years of there being a Bank Holiday on the first Monday in May wasn’t set to change. […]
Slight change of plans this week
Just to say sorry for lack of post this week. Having left some final tweaks to this week’s post to last night, (yes, I know I tell you about planning your content…sometimes life happens) had a slight gas emergency which has rather knocked the night’s plans out. All sorted, my thanks to the […]